EMEA Field Marketing Manager
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Benefits offered by this job
Job summary
Hack The Box is seeking an experienced EMEA Field Marketing Manager to lead regional demand programs across Europe, partnering with Sales to accelerate pipeline and revenue. The role covers ABM, digital campaigns, webinars, events, and partner activation to drive growth.
You will collaborate with Demand Generation, Product Marketing, Content, and Customer Marketing, manage budgets, and report results, shaping a scalable regional marketing strategy for enterprise SaaS and cybersecurity sectors.
Qualifications
- Five+ years of B2B marketing experience and field marketing expertise.
- Experience marketing enterprise SaaS or cybersecurity solutions preferred.
- Strong collaboration with Sales, BD, Partner and Customer Success teams.
Responsibilities
- Own the EMEA field marketing strategy from ideation to optimization.
- Develop quarterly and annual marketing plans aligned with pipeline and revenue.
- Build integrated regional campaigns using ABM, digital, webinars, events.
- Translate global campaigns into regional programs tailored to EMEA needs.
- Develop ABM programs for priority enterprise accounts.
- Create marketing plays to open doors and engage buying groups.
- Partner with BD and Sales on lead follow-up plans.
- Develop audience programs for CISOs and security leaders.
- Build regional webinars, roundtables, and executive engagement programs.
- Coordinate pre/post-event campaigns to extend trade shows’ value.
- Collaborate with Partner Marketing and Customer Marketing.
- Manage the EMEA budget and investment strategy.
- Set goals for engagement, pipeline, and revenue; report results.
- Monitor market trends and competitive activity.
Skills
Tools
Job description
At the end of this thrilling journey, you'll become a proud member of Hack The Box, with the ultimate mission to help cybersecurity professionals and organizations enhance their cyber-attack readiness. Get ready for an exciting adventure into the world of cybersecurity!
This is an exciting opportunity to lead Hack The Box’s field marketing strategy across Europe, with a primary focus on the commercial and enterprise markets.
You will serve as the strategic marketing partner to the EMEA Sales organization, building integrated regional programs that generate demand, deepen engagement within priority accounts, accelerate opportunities, and contribute to pipeline and revenue.
This role is broader than event marketing. Events will be one component of a coordinated regional strategy that also includes account-based marketing, digital campaigns, webinars, executive programs, partner activation, customer marketing, content, and sales plays.
During your first six months, you will focus on developing the EMEA marketing strategy, building strong relationships with Sales, identifying regional priorities and target accounts, launching initial campaigns, and establishing a consistent approach to reporting and optimization.
- Europe (EoR - Employee of Record through Deel) OR Athens, Greece (we'll support your relocation)
- If in Athens, Greece: Hybrid (2 days in office)
- Full time
- We offer a 10% relocation bonus on the annual salary to support your move.
- In addition, you would benefit from a 50% tax reduction on your income as part of the relocation.
- We'll support you with accommodation during the first few weeks
Reporting to the Global Director of Field Marketing, you will join Hack The Box’s global marketing organization and collaborate closely with Demand Generation, Partner Marketing, Product Marketing, Content, Digital, Brand, Communications, Customer Marketing, and Marketing Operations.
You will be a key partner to EMEA Sales leadership, account executives, business development representatives, solutions engineers, and channel teams. You will help connect global marketing priorities with the needs of the region and operate as the marketing lead for your market.
- Own the EMEA field marketing strategy from ideation and planning through execution, measurement, and optimization.
- Partner with EMEA Sales leadership to develop quarterly and annual marketing plans aligned with regional pipeline, revenue, and account goals.
- Build integrated regional campaigns using account-based marketing, digital programs, content, webinars, executive engagement, partner initiatives, customer advocacy, and strategic events.
- Translate global campaigns into relevant regional programs based on EMEA market needs, sales priorities, buyer challenges, and competitive trends.
- Develop account-based programs for priority enterprise accounts and strategic opportunities.
- Create marketing plays that help Sales open doors, engage additional buying-group members, progress opportunities, and re-engage stalled or closed-lost accounts.
- Partner with Business Development and Sales to establish clear lead follow-up plans, campaign activation strategies, and shared success metrics.
- Develop audience-specific programs for CISOs, security leaders, technical practitioners, talent-development leaders, and other members of the buying committee.
- Build regional webinar, roundtable, executive-engagement, and thought-leadership programs that position Hack The Box as a leader in cyber workforce readiness.
- Create coordinated pre-event, onsite, and post-event campaigns that extend the value of trade shows and field programs.
- Work with Partner Marketing to develop joint campaigns that generate demand and pipeline with strategic channel and technology partners.
- Collaborate with Customer Marketing to feature customer stories, support expansion opportunities, and build regional advocacy.
- Manage the EMEA field marketing budget and make investment recommendations based on strategic importance and expected business impact.
- Establish clear goals for every program, including target-account engagement, lead quality, pipeline creation, opportunity acceleration, and influenced revenue.
- Communicate campaign plans, performance, insights, and next steps consistently to Sales and Marketing stakeholders.
- Analyze results and sales feedback to improve audience targeting, messaging, channel selection, and future investments.
- Maintain visibility into regional market trends, customer needs, competitor activity, and emerging opportunities.
What success looks like
- A clear, scalable, and measurable EMEA field marketing strategy is in place.
- Sales and Marketing are aligned around regional priorities, target accounts, programs, and goals.
- Integrated campaigns create qualified pipeline and influence revenue.
- Engagement increases within priority accounts and across key buying groups.
- Marketing programs support both new-logo acquisition and opportunity acceleration.
- Regional events operate as part of broader campaigns with measurable pre-event and post-event outcomes.
- Program insights are consistently used to optimize the marketing mix and regional investment strategy.
- At least five years of B2B marketing experience, including field marketing, demand generation, account-based marketing (ABM), or integrated campaigns.
- Experience marketing enterprise SaaS or technology solutions; cybersecurity experience is strongly preferred.
- Demonstrated success building regional, multi-channel marketing programs that contribute to pipeline generation, opportunity acceleration, and revenue growth.
- Strong understanding of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration, with a track record of working closely with Sales, Business Development, Partner, and Customer Success teams.
- Hands-on experience with marketing automation, CRM, ABM, analytics, and reporting platforms such as HubSpot. Experience using AI-powered marketing tools to improve campaign planning, content development, audience targeting, personalization, and performance analysis is highly desirable.
- Ability to develop marketing strategies aligned with business objectives while remaining hands‑on in campaign execution. Strong project-management skills, with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines.
- Excellent communication, collaboration, and stakeholder-management skills, with a creative, adaptable approach and the ability to thrive in a fast-paced global organization.
- You’ll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
- You’ll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
- You’ll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
- Most importantly, you’ll have a blast at HTB because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet-ups!
- Private Health Care & Life Insurance
- Home Office Allowance
- Ticket Restaurant Allowance
- Paid paternity leave
- Dedicated budget for training and professional development, participation in conferences
- State-of-the-art equipment
- Full access to the Hack The Box lab offerings; so you can learn how to hack
- Fully remote is an option. But we do have an office in London & Folkestone, UK
At Hack The Box, we are on a quest to find the most exceptional and enthusiastic talent to join our team. Whether or not you consider yourself a gamer, we value what makes you unique and want to know more about you. This job post provides just a glimpse of the incredible gamified experience our business and consumer customers enjoy through our platforms. So, if you're ready to embark on a journey of disruption, growth, and adventure, we can't wait to meet you!
Hack The Box is the leading cyber readiness platform for the agentic era, battle‑testing and upskilling both humans and AI agents to enhance organizational cyber resilience. Trusted by the Fortune 500, government agencies, and MSSPs, the platform delivers threat‑informed learning paths consisting of real‑world scenarios in gamified labs and live‑fire simulations that build and validate offensive and defensive cyber capabilities. With a loyal community of more than 4 million members and 800+ enterprise customers, Hack The Box empowers teams and intelligent systems alike to strengthen cyber defenses and reduce breach risk effectively.
Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in the US, Australia, and Greece.
- We’re incredibly proud to share that our headquarters in the UK, along with our entities in Greece and the US, have been certified as a Great Place to Work for 4 consecutive years (2023 - 2026).
- In addition, our Greek entity has been recognized among the Best Workplaces in Greece (4th, 2nd, 3rd, 1st) and Europe (7th, 10th, 73rd) during this period — a testament to our strong culture and commitment to creating an exceptional employee experience!
At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.
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