EMEA Field Marketing Lead - Developer & ABM Programs

Coder; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Coder is seeking a Senior Field Marketing Manager to drive regional programs across Europe. You will execute field and ABM initiatives, coordinate events, and help create pipeline while aligning with global marketing strategy.

You’ll partner with sales and partners to localize content and run co-branded campaigns. The role emphasizes strong project management, cross-functional collaboration, and experience in developer-focused marketing.

Qualifications

• 4–7 years of field marketing experience in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events and partner campaigns.
• Experience supporting or executing account-based marketing, including target account planning and personalized campaign touchpoints.
• Strong project management skills with ability to manage timelines, vendors, details, and cross-functional inputs.
• Experience partnering with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills; keep stakeholders informed and aligned.
• Comfort managing multiple programs at once while staying organized and responsive.
• Familiarity with project management tools such as Asana or similar systems.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and EMEA priorities.
• Run virtual and in-person events from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs and timely follow-through.
• Partner with global marketing teams to localize campaign content for EMEA audiences.
• Help execute co-branded campaigns and joint event opportunities with alliances, resellers, and channel partners.
• Partner with sales on ABM plays for high-priority accounts to generate conversations and pipeline.
• Coordinate account-specific assets and campaign touchpoints for sales outreach.
• Support pre-event ABM motions including target account coordination and follow-up planning.
• Keep projects organized and timelines moving across regional campaigns and events.

Skills

Field marketing

ABM / account-based

Project management

Stakeholder management

Sales alignment

Clear communication

Multi-program management

Asana familiarity

Tools

Asana

Salesforce

HubSpot

6sense/HockeyStack

Job description

Coder is seeking a Senior Field Marketing Manager to drive regional programs across Europe. You will execute field and ABM initiatives, coordinate events, and help create pipeline while aligning with global marketing strategy.

You’ll partner with sales and partners to localize content and run co-branded campaigns. The role emphasizes strong project management, cross-functional collaboration, and experience in developer-focused marketing.