EU Field Marketing Lead: Demand Gen & ABM

WuXi Biologics Group; Kentucky; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading biopharmaceutical services provider is seeking an experienced EU Field Marketing leader in Ohio to drive regional demand generation and account engagement across Europe. This role involves planning field marketing programs, collaborating with various teams, and ensuring effective lead management using Salesforce. Ideal candidates should have 5–7 years of relevant experience, a Bachelor's degree, and strong stakeholder management skills. Join our dynamic team to influence the pipeline growth and conversion rates positively!

Qualifications

• 5–7+ years in strategy consulting, market intelligence or GTM strategy.
• Global experience working with international teams.
• Hands-on experience with Salesforce CRM and B2B demand waterfall.

Responsibilities

• Act as primary marketing partner for EU BD leadership.
• Plan and execute EU regional field marketing programs.
• Track and report on event ROI and lead quality.

Skills

Strategy consulting

Market intelligence

Competitive analysis

B2B demand generation

Stakeholder management

Data analysis

Education

Bachelor's in Marketing or Business

MBA or consulting experience

Tools

Salesforce CRM

Job description

WuXi Biologics is seeking an experienced EU Field Marketing leader to drive regional demand generation, account engagement, and pipeline acceleration across Europe. This role is a frontline commercial partner to EU BD and BU leaders — responsible for translating global strategy into local execution and ensuring marketing activities directly support qualified pipeline growth and deal conversion. In this role you will o wn and continuously improve EU lead management in Salesforce (SFDC), ensuring fast follow-up, clean data, and clear attribution from marketing touchpoints to pipeline outcomes.

Organization Description

WuXi Biologics is a premier provider of biologics services (from discovery to commercialization) with global customers in the biopharmaceutical and healthcare industries. Our mission is to accelerate and transform discovery, development, and manufacturing in the rapidly growing field of biologics to benefit patients worldwide. We have sites/offices in China, the US, the EU and Asia. We currently employ over 10,000 people and provide services to more than 200 customers worldwide.

Department Description

As EU Field Marketing Senior Manager, you’ll be joining an organization where people of all backgrounds and experiences are respected, and where we work together focused on changing lives. In this role you will report to the Head of Global Marketing and work in close partnership with EU BD, CMC, and BU teams.

Your Responsibilities:

• Partner with EU BD to Drive Qualified Growth:
• Act as the primary marketing partner for EU BD leadership and account teams.
• Co-own regional demand generation plans, aligned with BD priorities and revenue targets.
• Support MQL → SQL → Opportunity conversion through targeted campaigns and event programs.
• Lead regular lead & pipeline reviews with EU BD, focusing on lead quality, SLA compliance, conversion drivers, and SFDC accuracy.
• Field Execution & ABM Programs:
• Plan and execute EU regional field marketing programs, including:
• ABM-driven 1:1 and 1:few client engagements
  
  
• Design and run ABM & LBM hybrid programs for priority EU accounts and segments.
• Ensure strong pre-event targeting, on-site engagement, and post-event follow-up with BD.
  
  
• Translate global GTM strategy, messaging, and platform launches into EU-relevant execution plans.
• Localize content, value propositions, and narratives for EU customer needs and regulations.
• Support launch and adoption of new technical platforms (e.g. TrueSite, WuXi UI).
• Performance Tracking & ROI Discipline:
• Track and report on:
• Event ROI
• Lead quality and conversion
• Pipeline influenced by marketing
• Work with Global Marketing Ops to ensure accurate data in SFDC, campaign member management, and marketing automation integration for reliable reporting.
• Continuously optimize programs based on performance and BD feedback.
• Serve as EU lead management owner in SFDC for marketing-sourced and marketing-influenced leads.
• Establish and enforce lead routing & follow-up SLA (assignment rules, response time targets, disposition reasons).
• Provide weekly/bi-weekly performance readouts and recommend actions based on data and BD feedback.
  
  
• Cross-Functional Collaboration:
• Coordinate with:
• Global Marketing (strategy, content, digital, analytics)
• BU marketing leads
• Operations & technical teams (for workshops, client visits, site tours)
• Serve as the EU voice in global marketing planning and prioritization discussions.

Your Profile

The ideal candidate for this position are required to have the following:

Education

• Bachelors in marketing, Business, Biopharma; MBA or consulting experience preferred.

Knowledge/Experience

• 5–7+ years in strategy consulting, market intelligence, competitive analysis, or GTM strategy (biotech or B2B preferred).
• Global experience or interest in working with international teams.
• Hands-on experience with Salesforce CRM (Lead/Contact/Account/Opportunity, Campaigns/Campaign Members, reports & dashboards).
• Strong knowledge of lead lifecycle management (routing, SLA, scoring, recycling) and B2B demand waterfall.
• Comfortable working with data, KPIs, and ROI metrics
• Strong stakeholder management and communication skills
• Able to operate independently in a matrixed, global organization

As we extend our global reach, we need colleagues interested in change, in challenge, and in building a new future together. Reach beyond yourself and discover your true potential! Apply now!