Developer-Focused Field Marketing Manager

Doist; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Coder is an AI software development company driving autonomous coding solutions for developers and enterprises. As Field Marketing Manager you will help bring Coder’s regional marketing programs to life, executing field and ABM programs across North America to build awareness, support sales, and generate pipeline.

You will coordinate events, activate campaigns, and work closely with sales, partners, and the marketing team to keep programs on time and on brand.

Qualifications

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events and partner campaigns.
• Experience supporting or executing account-based marketing programs and sales coordination.
• Strong project management skills with timelines, vendors, and cross-functional inputs.
• Experience partnering with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills to keep stakeholders aligned.
• Ability to manage multiple programs simultaneously with attention to detail.
• Familiarity with project management tools such as Asana or similar systems.

Responsibilities

• Execute regional field marketing plans aligned to global strategy and NA priorities.
• Run virtual and in-person events that leave a memorable impression.
• Support lead generation and pipeline goals through strategic programs and timely follow-through.
• Partner with global marketing to localize content and messaging for North America.
• Collaborate on co-branded campaigns and joint events with alliances and partners.
• Work with sales on ABM plays to turn target accounts into conversations and pipeline.
• Coordinate account-specific assets and touchpoints for sales outreach and pipeline creation.
• Support pre-event ABM motions including target account coordination and follow-up planning.
• Keep projects organized and timelines moving across regional campaigns and events.

Skills

Field marketing

ABM

Campaign management

Event planning

Sales alignment

Cross-functional collaboration

Project management

Communication

Tools

Asana

Salesforce

HubSpot

6sense

HockeyStack

Job description

Coder is an AI software development company driving autonomous coding solutions for developers and enterprises. As Field Marketing Manager you will help bring Coder’s regional marketing programs to life, executing field and ABM programs across North America to build awareness, support sales, and generate pipeline.

You will coordinate events, activate campaigns, and work closely with sales, partners, and the marketing team to keep programs on time and on brand.