EMEA Ecommerce Strategy Lead

AppsFlyer; London (KY); On-site; USD 150,000 - 210,000; Full time

Job summary

AppsFlyer is seeking an Industry Lead – eCommerce to be our EMEA eCommerce expert. You'll work with clients and internal teams to show how mobile-first commerce drives acquisition, retention, and growth, focusing on D2C, marketplaces, and cross-border models.

In this advisory role within the Sales organization, you'll run executive reviews, define KPIs with data analysts, develop playbooks, and share market insights.

Qualifications

• 6+ years in eCommerce, retail, or growth analytics roles.
• Deep understanding of customer acquisition and retention: UA, remarketing, conversion optimization, omnichannel.
• Strong analytical mindset and ability to explain data to non-analysts.
• Experience advising senior stakeholders, including C-level, and leading workshops.
• Strong writing, presentation, and storytelling skills.
• Experience collaborating with sales or customer-facing teams on client strategy.
• Familiarity with multiple EMEA markets; additional languages a plus.
• Ability to travel ~20% of the time.

Responsibilities

• Be the vertical expert for EMEA eCommerce and share insights.
• Run executive business reviews using benchmarks and data.
• Collaborate with data analysts on funnels and KPI tracking.
• Advise on strategy in workshops and client conversations.
• Support account teams with vertical insights and positioning.
• Track market trends including new models, platform changes, and GDPR.
• Build playbooks, content, and reusable frameworks.
• Provide market feedback to Product to shape roadmaps.
• Engage publicly through publishing and industry events.
• Collaborate with Industry Leads across regions.
• Show impact on client outcomes, pipeline, and growth.

Skills

eCommerce

Growth strategy

Analytics

Data storytelling

Stakeholder management

Presentation skills

Travel readiness

Job description

AppsFlyer is seeking an Industry Lead – eCommerce to be our EMEA eCommerce expert. You'll work with clients and internal teams to show how mobile-first commerce drives acquisition, retention, and growth, focusing on D2C, marketplaces, and cross-border models.

In this advisory role within the Sales organization, you'll run executive reviews, define KPIs with data analysts, develop playbooks, and share market insights.