EMEA Demand Gen Lead for Hotels & Hospitality

Airbnb; United States; Remote; USD 83,000 - 103,000; Full time

Benefits offered by this job

Bonus potential

Employee Travel Credits

Job summary

Airbnb is seeking a data-driven growth marketer to define and own the EMEA inbound strategy and roadmap, prioritizing channels that drive hotel go-lives and scalable campaigns for independent hotels, boutique chains, and hotel groups.

You will own the funnel from lead capture to MQL handoff with RevOps, design LinkedIn campaigns with regional teams, develop outbound sequences, and partner with Global Marketing to build collateral and nurture flows that address operator pain points.

Qualifications

• 8+ years in B2B demand generation or growth marketing.
• Proven inbound programs that generate measurable sales pipeline.
• Hands-on Salesforce and marketing automation (MixMax, Outreach).
• Strong analytical, data-driven, able to own funnel metrics.
• Experience using AI to automate campaigns and content.
• Excellent English written and spoken.

Responsibilities

• Define and own the EMEA inbound strategy and roadmap.
• Build and scale multi-channel inbound programs for hotels.
• Own funnel from lead capture to MQL handoff with RevOps.
• Design LinkedIn campaigns with regional teams.
• Develop outbound sequences to support AE prospecting.
• Partner with Global Marketing on collateral and nurture flows.
• Track pipeline metrics and ROI; optimize accordingly.
• Run co-marketing and referral programs with partners.
• Apply test-and-learn approach; scale successful campaigns.
• Leverage AI to scale campaign creation and content.

Skills

B2B demand gen

Marketing automation

Salesforce

Analytics

AI for campaigns

Sales alignment

English proficiency

Tools

MixMax

Outreach

Job description

Airbnb is seeking a data-driven growth marketer to define and own the EMEA inbound strategy and roadmap, prioritizing channels that drive hotel go-lives and scalable campaigns for independent hotels, boutique chains, and hotel groups.

You will own the funnel from lead capture to MQL handoff with RevOps, design LinkedIn campaigns with regional teams, develop outbound sequences, and partner with Global Marketing to build collateral and nurture flows that address operator pain points.