Embodied AI Product Marketing Lead

Niantic; San Francisco (CA); On-site; USD 171,000 - 222,000; Full time

Job summary

Niantic Spatial seeks an experienced product marketing leader to bridge product, engineering, and GTM. You will craft market narratives, define the embodied AI stack messaging, and develop proofs to drive adoption among technical buyers and executives.

You will work closely with Product, Research, and Go-to-Market teams to shape pricing, packaging, and campaign strategies that convert market signals into tangible opportunities.

Qualifications

• 5+ years of experience in product marketing, integrated marketing, technical sales, or category creation across robotics, autonomous systems, simulation, or physical AI.
• Able to turn market signals and technical detail into a clear, credible narrative for buyers.
• Strong track record defining emerging categories and translating technology into market-ready messaging.
• Demonstrated ability to engage both technical buyers and executives with credible proof points.

Responsibilities

• Define Niantic Spatial's market narrative across website, campaigns, and partner communications.
• Build credible messaging around the embodied AI stack and related offerings.
• Turn capabilities into customer-facing proof in collaboration with product, engineering, research, and GTM teams.
• Keep the story defendable by clarifying scope, milestones, and roadmap.
• Build and maintain the target-account list for robotics and physical AI with Go-to-Market teams.
• Run competitive intelligence and translate insights into positioning and enablement.
• Shape pricing and packaging to support product-led growth.
• Develop and execute campaigns that raise awareness and generate qualified interest.
• Build co-marketing partnerships with robotics OEMs and ecosystem players.

Skills

Product marketing

Robotics/physical AI

Messaging & positioning

Cross-functional collaboration

Market intelligence

Technical marketing

Category creation

NVIDIA Isaac Sim familiarity

Education

Bachelor's degree in a relevant field

Tools

NVIDIA Isaac Sim

Job description

Niantic Spatial seeks an experienced product marketing leader to bridge product, engineering, and GTM. You will craft market narratives, define the embodied AI stack messaging, and develop proofs to drive adoption among technical buyers and executives.

You will work closely with Product, Research, and Go-to-Market teams to shape pricing, packaging, and campaign strategies that convert market signals into tangible opportunities.