Embodied AI Product Marketing Lead

Niantic Spatial; San Francisco (CA); On-site; USD 171,000 - 222,000; Full time

Job summary

Niantic Spatial in San Francisco is seeking a seasoned product marketing leader to shape our market narrative for embodied AI. You will co-develop category positioning, craft messaging across website and campaigns, and build credible proof points that resonate with technical buyers and executives.

You'll bridge product, engineering, research, and GTM to turn capabilities into demand, assets, and proof points, while building partnerships with robotics OEMs and ecosystems to drive adoption.

Qualifications

• 5+ years in product marketing, integrated marketing, technical sales, or category creation in robotics or physical AI.
• Experience defining emerging categories and translating complex technology into a clear narrative.
• Ability to build credibility with technical buyers and executives, turning insights into positioning and assets.
• Bachelor's degree in a relevant field or equivalent experience.

Responsibilities

• Define the Market Narrative and sharpen category and messaging across website and campaigns.
• Build credible messaging around our embodied AI stack and digital twins.
• Turn technical capabilities into customer-facing proof and real-world workflows.
• Keep the story defensible by distinguishing ships, validations, and roadmap.
• Build and maintain the target-account list for robotics and physical AI.
• Run competitive intelligence and translate it into positioning and enablement.
• Shape pricing, packaging, and initial product-led growth motions.
• Develop and execute campaigns to build awareness and generate qualified interest.
• Build co-marketing partnerships with robotics OEMs and partner ecosystems.

Skills

Product marketing

Integrated marketing

Technical sales

Category creation

Strategic marketing

Education

Bachelor's degree in a relevant field

Job description

Niantic Spatial in San Francisco is seeking a seasoned product marketing leader to shape our market narrative for embodied AI. You will co-develop category positioning, craft messaging across website and campaigns, and build credible proof points that resonate with technical buyers and executives.

You'll bridge product, engineering, research, and GTM to turn capabilities into demand, assets, and proof points, while building partnerships with robotics OEMs and ecosystems to drive adoption.