Email Marketing Specialist

Rip City; Portland (OR); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Salary Range $65,000 - $70,000

Retirement Plan

Paid Maternal & Parental Leave

Wellness Perks

Tuition Reimbursement

Free Parking + Discounted Mass Transit

Discounted & Complimentary Tickets

Job summary

Portland Trail Blazers in Portland seeks an Email Marketing Specialist to lead campaigns across email, SMS and lead nurturing. You will own hands-on production, campaign delivery, and segmentation, collaborating across departments to deliver personalized communications and scalable customer journeys.

The role emphasizes building engaging emails, troubleshooting issues, and measuring performance to identify improvements. Strong project management and adaptability are essential.

Qualifications

• Hands-on experience creating, editing and executing email marketing campaigns using Marketo or Knak.
• Experience with marketing automation platforms including campaign setup, nurturing, and personalization.
• Knowledge of SMS marketing strategy, audience segmentation, compliance and performance measurement.

Responsibilities

• Execute and schedule email and lead nurture campaigns in Marketo and other approved platforms, coordinating assets across brands.
• Create and build emails using Knak or similar tools, translating briefs into copy, layouts and templates.
• Own day-to-day email campaigns from brief to launch, prioritizing requests and coordinating timelines and feedback.
• Maintain the email and SMS production calendar; monitor status, metrics, and capacity constraints with the Demand Generation Manager.
• Quality-check emails and SMS for copy, links, personalization, accessibility and tracking before launch.
• Develop and implement SMS marketing strategy, including planning, segmentation, messaging, scheduling and testing; optimize for engagement and conversion.
• Maintain audience segmentation, list hygiene and suppression rules across email and SMS; align targeting with data and campaign objectives.
• Build and maintain nurture programs and customer journey automations; apply A/B testing and personalization to improve engagement.
• Troubleshoot issues, monitor deliverability and ensure compliance with SPF, DKIM, DMARC and carrier standards.
• Report campaign results, recommend optimizations and document workflows to improve repeatability and efficiency.
• Commitment to diversity and inclusion in the workplace.

Skills

Email marketing

Campaign management

SMS marketing

Analytics

Cross-team collaboration

Tools

Marketo

Knak

SQL

Excel

Job description

Become a part of the team behind the team .

As employees of the Portland Trail Blazers at the Rose Quarter, we do more than basketball. We are blazing trails toward winning championships on and off the court .

We are pioneers and innovators. We look for people who push boundaries, who dream, who are committed to inclusivity - who want to contribute to Rip City!

As our Em ail Mar keting Spe cial i st , y ou will bring campaigns to life across emai l, SMS and lea d nurt ure camp aigns for th e Portlan d Trail Blaz ers and Rose Quarter . Y ou will lead hands-on email production and day-to-day campaign delivery, and own SMS strategy and execution. Y ou will co llaborat e with teams acr oss the organization to develop and deliver relevant, personalized communications and scalable customer journeys across channels. Using use your analytical thinking and creative problem-solving skills you’ll develop engaging email campaigns, troubleshoot challenges and evaluate performance to find opportunities for improvement.

Our ideal candidate is a hands-on marketing professional with experience building and delivering email marketing campaigns and working with marketing automation platforms. You’ll bring strong organizational and project management skills, along with the ability to balance priorities and manage multiple campaigns in a dynamic environment . We’re looking for someone collaborative and adaptable who enjoys working across teams to bring campaigns to life . You take ownership of your work, look for ways to improve processes and are energized by creating meaningful connections with audiences. If this sounds like you, we’d love to hear from you.

DAY-TO-DAY:

• Execute and schedule email and lead nurture campaigns in Marketo and other approved platforms, coordinating assets and targeting across brands and departments.
• Create and build emails using tools such as Knak or comparable platforms, translating campaign briefs into brand-aligned copy, layouts, reusable templates and dynamic content.
• Own day-to-day email campaigns from brief to launch, prioritizing requests, coordinating timelines and stakeholder feedback, and delivering to agreed scope and quality.
• Maintain the email and SMS production calendar; track project status and metrics, and elevate delivery risks or capacity constraints to the Demand Generation Manager.
• Quality-check emails and SMS messages for copy, links, personalization, accessibility, mobile rendering, audience selection and tracking before launch.
• Develop and implement the SMS marketing strategy, including campaign planning, audience segmentation, messaging, scheduling and testing . Monitor performance and find opportunities to drive fan engagement and conversion.
• Maintain audience segmentation, list hygiene and suppression rules across email and SMS; partner with BI and CRM teams to align targeting with reliable data and campaign objectives.
• Build and maintain nurture programs and customer journey automations; apply A/B testing and personalization to improve engagement and conversion.
• Troubleshoot campaign issues, monitor deliverability and follow applicable email and SMS compliance requirements (including consent, opt-out and carrier standards) and platform standards.
• Report campaign results, recommend optimizations and maintain documentation, templates and workflows that improve repeatability and efficiency.
• Committed to supporting and participating in a diverse and inclusive environment.

WE'D LIKE TO HEAR FROM YOU IF YOU HAVE :

• Have experience creat ing , edit ing and executing email marketing campaigns, including developing brand-aligned email copy , layouts and content using tools such as Knak or comparable platforms.
• Hands-on experience with marketing automation platforms, including campaign setup, scheduling, nurture programs and personalization .
• Working knowledge of SMS marketing strategy and execution, including campaign development, audience segmentation, subscriber management, performance measurement and compliance best practices.
• Skill in coordinating competing deadlines, approvals and campaign details across internal teams and external partners.
• Knowledge of audience segmentation, list hygiene, email compliance and deliverability practices, including SPF, DKIM and DMARC.
• Ability to interpret campaign data, design meaningful tests and translate results into practical improvements.
• Ability to troubleshoot email formatting and campaign logic, learn new tools and document repeatable processes.
• An adaptable, curious mindset and a desire to learn new tools, improve processes and find more effective ways to engage audiences.

WE'D BE THRILLED IF YOU ALSO HAVE:

• Working know led ge of HTML/CSS for email formatting and troubleshooting.
• Experience using SQL and Excel for extracting and segmenting data.
• Experience using Marketo, or Marketo Certifications.

Offers of employment are conditional upon the successful results of an individual background check. We consider qualified applicants with criminal histories and review results on an individual basis.

The Portland Trail Blazers at the Rose Quarter embraces diversity and inclusion. We celebrate individual expression and uniqueness on our campus . We do not tolerate harassment or discrimination. We are committed to hiring individuals that reflect the community we serve without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, g enetic information, or other legally protected characteristics . We are an equal opportunity employer .

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

PERKS:

We invest in our employees inside and outside of work. Our benefits package for full-time teammates includes:

• Salary Range: $65,000 - $70,000 annually
• Retirement Plan
• Paid Maternal & Parental Leave
• Wellness Perks
• Tuition Reimbursement
• Free Parking + Discounted Mass Transit Passes
• Discounted & Complimentary Tickets

Disclaimer

All applications and resumes are personally reviewed by our recruitment team, and all final hiring decisions are made by humans.Our applicant tracking system may include artificial intelligence (AI)-enabled tools or features to support the hiring process; however, we do not use AI to screen or evaluate candidates.If you would like more information about how your data is processed, please contact us.