Email & CRM Associate Manager

Applied Labs; Miami, Northern (FL, KY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Tuition reimbursement

MAP access

Engagement events

Clothing discounts

Job summary

Perry Ellis International is looking for an Email & CRM Associate Manager to own end-to-end DTC messaging via Email and SMS. You will lead lifecycle flows, audience segmentation, and automated campaigns that drive revenue and improve customer lifetime value.

You will partner with cross-functional teams and external vendors to optimize performance, adhere to privacy regulations, and maintain data hygiene. The role emphasizes testing, personalization, and measurable growth.

Qualifications

• 4-year college degree in Marketing, Communications, Business Administration, or related field.
• 3–5 years in digital marketing, CRM, email marketing, and loyalty program management.
• Experience with ESPs and loyalty tools; strong analytical deliverables.

Responsibilities

• Oversee end-to-end planning, execution, and deployment of email and SMS campaigns.
• Develop automated lifecycle flows and segment audiences to drive revenue.
• Lead segmentation, personalization, and dynamic messaging to improve engagement.
• Manage testing programs (A/B) to optimize content, timing, and design.
• Track revenue, CTR, open rates, and engagement; deliver monthly CRM analyses.
• Collaborate with Site Teams, Brand Marketing, and Store Ops on campaigns and launches.
• Ensure compliance with privacy rules (TCPA, GDPR, CAN-SPAM) and data hygiene.

Skills

Strategic thinking

Self-motivation

Strong communicator

Collaboration

Attention to detail

Adaptability

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Klaviyo

Salesforce Marketing Cloud

Attentive

Excel

Word/PowerPoint

Google Workspace

Loyalty software

Job description

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

About Us:
Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Summary:
We are seeking a data-driven and results-oriented Email & CRM Associate Manager to own the end-to-end strategy, execution, and optimization of our direct-to-consumer (DTC) messaging channels. In this role, you will lead our lifecycle marketing efforts across Email and SMS—driving customer retention, expanding audience segmentation, and building automated flows that directly impact revenue.
You will work closely with cross-functional partners and external tech vendors to turn performance data into actionable insights, continually optimizing campaigns through rigorous testing and advanced personalization tactics.

Key Responsibilities:
Email & SMS Execution & Strategy: Oversee the end-to-end planning, execution, and deployment of campaign emails and SMS initiatives; develop automated lifecycle flows, segment audiences, and drive revenue through dedicated CRM channels.
Segmentation & Personalization: Lead the audience segmentation strategy, leveraging customer data insights to enhance dynamic personalization, refine messaging relevance, and improve click-through rates across all campaigns.
Lifecycle & Flow Automation: Build and optimize automated retention processes—such as browse/cart abandonment campaigns and dynamic inventory alerts—to drive measurable sales lifts and improve customer lifetime value.
Testing & Campaign Optimization: Oversee continuous A/B testing programs focused on refining content, design, subject lines, and timing tactics to optimize campaign performance and maximize conversion rates.
Data Analysis & Executive Reporting: Track, analyze, and report on key metrics including revenue, CTR, conversion rates, open rates, and engagement; generate monthly CRM analyses and present actionable findings to leadership while ensuring omnichannel data integration.
Cross-Functional Alignment: Collaborate closely with cross-functional partners—including Site Teams, Designers, Brand Marketing, and Store Ops—to align email and CRM initiatives with broader commercial goals and product launches.
Compliance & Data Hygiene: Partner with Legal and Technical Development teams to ensure strict compliance with global privacy regulations (TCPA, GDPR, CAN-SPAM); oversee list hygiene, bot suppression, and overall database health to maintain peak deliverability.
Vendor & DTC Partner Relations: Manage third-party vendor relationships—including Email Service Providers (ESPs), SMS platforms, and DTC software tools—ensuring deliverables meet strategic brand standards and timelines.

Qualifications:
Education: 4-year college degree in Marketing, Communications, Business Administration, or a related field.
Experience: 3–5 years of dedicated digital marketing experience, with proven expertise in CRM, email marketing execution, and loyalty program management.
Technical Proficiency: Advanced skills in Microsoft Excel (data manipulation, pivot tables, VLOOKUPs/XLOOKUPs), Word, PowerPoint, and Google Workspace.
Platform Knowledge: Hands-on experience with enterprise-level Email Service Providers (ESPs like Klaviyo, Salesforce Marketing Cloud, Attentive, or similar), SMS platforms, and Loyalty software tools.
Analytical Skills: Strong analytical capabilities with a demonstrated history of evaluating campaign KPIs, conducting A/B testing, and translating customer data into actionable growth strategies.

Personal Attributes:
Strategic & Self-Motivated: Proactive leader capable of prioritizing multiple projects independently and executing high-impact initiatives in a fast-paced environment.
Exacting Attention to Detail: High standard of accuracy regarding data segmentation, campaign link testing, compliance, and project timelines.
Strong Communicator & Collaborator: Excellent communication skills, capable of working seamlessly with cross-functional partners, internal leaders, and external vendors.
Positive & Adaptable: Agility to adapt to changing priorities while maintaining a dynamic, solution-oriented approach under tight deadlines.

What’s In It For You?

• Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
• Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
• Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
• Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
• Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
• Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.

Legal Disclaimer:

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

We encourage you to read and understand our Privacy Policy here.