Email & SMS Marketing Coordinator — E‑commerce Growth

Rare Plant Fairy LLC; Detroit, Northern (MI, KY); Hybrid; USD 40,000 - 55,000; Full time

Benefits offered by this job

Employee discount on plants

Healthcare reimbursement

Paid time off (PTO)

Job summary

Rare Plant Fairy is seeking a hands-on Marketing Coordinator to own our email and SMS strategy from a Detroit-based facility. You’ll orchestrate drops, promos, and launches, ensuring on-time sends that perform and drive revenue.

This execution role requires sharp copy, data-driven insights, and comfort with Klaviyo and Shopify daily. Ideal candidates have 1+ year in marketing or equivalent internships, a marketing/communications background, and a knack for meeting tight weekly deadlines while

Qualifications

• 1+ years of marketing experience or strong internship background.
• Sharp writing with clear, typo-free copy.
• Familiarity with email marketing, SEO, and paid search basics.
• Ability to hit weekly deadlines without being chased.

Responsibilities

• Draft, build, and schedule weekly promotional email and SMS campaigns.
• Write subject lines and body copy for drops, sales, and product news.
• Build and maintain automated flows: welcome, abandoned cart, post-purchase.
• Segment and re-engage past customers and dormant subscribers.

Skills

Marketing

Copywriting

Email marketing

SEO

Paid search

Analytics

Time management

Education

Bachelor's in Marketing/Communications

Tools

Klaviyo

Shopify

Job description

Rare Plant Fairy is seeking a hands-on Marketing Coordinator to own our email and SMS strategy from a Detroit-based facility. You’ll orchestrate drops, promos, and launches, ensuring on-time sends that perform and drive revenue.

This execution role requires sharp copy, data-driven insights, and comfort with Klaviyo and Shopify daily. Ideal candidates have 1+ year in marketing or equivalent internships, a marketing/communications background, and a knack for meeting tight weekly deadlines while