Email & SMS Lifecycle Architect

Rural Power Systems; Davis (CA); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

401K match

Health care

Paid holidays

PTO

Sick leave

Pet insurance

Volunteer PTO

AAA Roadside Assistance

Garden on site

Job summary

Rural Power Systems in Davis, CA is seeking an experienced email marketer to own lifecycle programs and drive cross-channel campaigns across two brands. You will design, test, and optimize flows, write compelling copy, and coordinate with product, sales, and support to ensure consistency.

The role emphasizes data-driven personalization, deliverability best practices, and hands-on SMS campaigns to maximize engagement.

Qualifications

• 3+ years in email marketing, lifecycle marketing, or marketing automation.
• Proven success managing lifecycle programs, including triggered flows and journey orchestration.
• Hands-on experience running SMS campaigns.
• Proficiency with ESPs like Ortto or Klaviyo.
• Strong segmentation, personalization, triggered automation, and testing.
• Deliverability best practices, list hygiene and engagement monitoring.
• Ability to read performance data and translate into recommendations.
• Ability to manage campaigns across two brands in a fast-moving environment.
• Exceptional writing and design sense for email and SMS.

Responsibilities

• Own lifecycle automation across two brands and optimize tracks.
• Audit flows for performance; rebuild or retire what isn't earning its place.
• Develop segmentation and personalization strategies for each send.
• Write, design, build, stage, and send monthly promotions and launches.
• Coordinate with Sales and Customer Support for consistent messaging.
• Lead A/B testing and review weekly performance reports.
• Maintain list health: growth, engagement, deliverability, and compliance.

Skills

Lifecycle marketing

Email marketing

SMS campaigns

Klaviyo

Ortto

Segmentation

Personalization

A/B testing

Data analysis

Copywriting

Tools

Klaviyo platform

Ortto platform

GA4

Looker Studio

Shopify

Job description

Rural Power Systems in Davis, CA is seeking an experienced email marketer to own lifecycle programs and drive cross-channel campaigns across two brands. You will design, test, and optimize flows, write compelling copy, and coordinate with product, sales, and support to ensure consistency.

The role emphasizes data-driven personalization, deliverability best practices, and hands-on SMS campaigns to maximize engagement.