Email Marketing Specialist (Hybrid)

Cella by Randstad Digital; Washington (District of Columbia); On-site; USD 48,000 - 58,000; Full time

Benefits offered by this job

Health/vision/dental

401k and more

Job summary

Cella by Randstad Digital in Washington, DC is seeking an Email Marketing Specialist to oversee the organization’s email program. You will manage strategy, execution, testing, and optimization across campaigns, using Informz and Cision to engage members and non-members.

This contract-to-hire role requires 4-5 years of digital marketing experience, a Bachelor's in marketing or related field, and hands-on HTML/CSS knowledge to support email templates and deliverables.

Qualifications

• Bachelor's degree in marketing, communications, or related field required.
• 4-5 years of digital marketing experience.
• ESP proficiency with Informz.
• Experience deploying press releases via Cision.
• Direct experience with ClearVantage CRM/association management.
• Knowledge of HTML/CSS.
• Experience in higher ed and/or nonprofit sector preferred.
• Proven track record of high-volume email marketing campaigns.

Responsibilities

• Strategy Development: develop and execute comprehensive email marketing strategies to align with the organization's objectives to increase member and non-member engagement.
• Campaign Management: oversee planning, creation, testing, and execution of email marketing campaigns.
• Project Management: manage the communication calendar to forecast email campaigns and reduce fatigue.
• Segmentation and Personalization: utilize member data for targeted and personalized campaigns.
• A/B Testing: implement and manage tests on subject lines and sender profiles.
• Analytics and Reporting: analyze metrics and provide actionable insights.
• Compliance: ensure CAN-SPAM and GDPR compliance.
• Technology Management: lead as ESP admin, troubleshoot with vendor/consultants, train staff.
• Social Media: develop social plans for events to boost engagement.

Skills

Email marketing

Campaign management

A/B testing

Analytics

Segmentation & personalization

HTML/CSS

CAN-SPAM & GDPR compliance

Education

Bachelor's degree in marketing, communications, or related field

Tools

Informz

Cision

ClearVantage

Job description

Compensation Range: $35-42/hr

Benefits : health/vision/dental, 401k, and more ( https://shorturl.at/GMPcb )

Location: Washington DC (onsite T/W/Th)

Job Type: 4-6 months contract-to-hire

Compensation Range: $35-42/hr

Benefits : health/vision/dental, 401k, and more ( https://shorturl.at/GMPcb )

On behalf of our client in the non-profit industry, we are seeking an Email Marketing Specialist to oversee the organization's email marketing activity, leveraging the association's email marketing service to inform and engage members and non-members through targeted outreach and campaigns.

In this role, you will build, test, and execute email marketing communications, while utilizing data and metrics to inform strategy, create conversions, and bolster optimization. The Email Marketing Manager also builds, tests, and deploys the organization's press releases and statements to media lists via Cision, the organization's media monitoring service.

This position serves as the technical lead of the email service provider, troubleshooting technical issues and remedying solutions with the vendor and external consultants. The Email Marketing Manager strategically plans email marketing campaigns working with stakeholders to reach targeted goals and benchmarks.

Duties and Responsibilities:

• Strategy Development: Develop and execute comprehensive email marketing strategies to align with the organization's objectives to increase member and non-member engagement.
• Campaign Management: Oversee the planning, creation, testing, and execution of email marketing campaigns.
• Project Management: Manage the communication calendar to forecast email marketing campaigns to reduce email fatigue and audience overlap.
• Segmentation and Personalization: Utilize member data to create targeted and personalized email campaigns to increase open and click-through results.
• A/B Testing: Implement and manage A/B testing to optimize email performance, including subject lines and sender profiles.
• Analytics and Reporting: Analyze campaign performance metrics and provide actionable insights to improve future email marketing efforts.
• Compliance: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM and GDPR.
• Technology Management: Stay current with email marketing technologies and trends to enhance marketing efforts. Serve as the lead point of contact for staff, troubleshooting problems with the email service provider and remedying issues working with internal and external stakeholders. Serve as the administrator for the email service provider while training staff to create and send newsletter campaigns.
• Social Media: Prepare robust social media plans for signature events to promote engagement and grow followers while fostering a community.

Qualifications:

• Education: Bachelor's degree in marketing, communications, or a related field required.
• Experience: Minimum 4-5 years of digital marketing experience.
• Email Service Provider (ESP) Proficiency: Successful management of Informz.
• Media Monitoring & Tech: Proven experience building, testing, and deploying press releases and statements via Cision.
• CRM/Association Management: Direct experience with ClearVantage.
• Coding & Technical Skills: Knowledge of HTML/CSS.
• Industry Background: Experience in the higher education and/or nonprofit sector preferred.
• Performance History: Proven track record of developing and executing successful email marketing campaigns and managing a high volume of email marketing activity.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.