Email Marketing Specialist

Cella by Randstad Digital; Washington (District of Columbia); On-site; USD 48,000 - 58,000; Full time

Job summary

Cella by Randstad Digital seeks an Email Marketing Specialist to oversee outbound email campaigns and leverage Informz and Cision for outreach and press releases. You will act as the technical lead for the ESP, collaborating with stakeholders to hit engagement benchmarks.

Required are a Bachelor’s in marketing or related field and 4–5 years of digital marketing experience, including HTML/CSS proficiency and nonprofit sector familiarity.

Qualifications

• Bachelor's degree in marketing, communications, or related field required.
• 4–5 years of digital marketing experience in a similar role.
• Strong HTML/CSS knowledge for email templates and coding.
• Experience managing ESPs (Informz) and using Cision for press outreach.
• Preference for nonprofit or higher-education sector experience.

Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with organizational objectives.
• Oversee planning, creation, testing, and execution of email campaigns.
• Manage communication calendar to optimize cadence and reduce fatigue.
• Leverage data to segment and personalize campaigns for better open/click rates.
• Lead A/B testing and analyze performance to drive improvements.

Skills

Email marketing

HTML/CSS

A/B testing

Analytics

Segmentation

Education

Bachelor's degree in marketing, communications, or related field

Tools

Cision

Informz

ClearVantage

Job description

Location: Washington DC (onsite T/W/Th)Job Type: 4-6 months contract-to-hireCompensation Range: $35-42/hrBenefits : health/vision/dental, 401k, and more ( https://shorturl.at/GMPcb )On behalf of our client in the non-profit industry, we are seeking an Email Marketing Specialist to oversee the organization's email marketing activity, leveraging the association's email marketing service to inform and engage members and non-members through targeted outreach and campaigns.In this role, you will build, test, and execute email marketing communications, while utilizing data and metrics to inform strategy, create conversions, and bolster optimization. The Email Marketing Manager also builds, tests, and deploys the organization's press releases and statements to media lists via Cision, the organization's media monitoring service.This position serves as the technical lead of the email service provider, troubleshooting technical issues and remedying solutions with the vendor and external consultants. The Email Marketing Manager strategically plans email marketing campaigns working with stakeholders to reach targeted goals and benchmarks.Duties and Responsibilities:Strategy Development: Develop and execute comprehensive email marketing strategies to align with the organization's objectives to increase member and non-member engagement.Campaign Management: Oversee the planning, creation, testing, and execution of email marketing campaigns.Project Management: Manage the communication calendar to forecast email marketing campaigns to reduce email fatigue and audience overlap.Segmentation and Personalization: Utilize member data to create targeted and personalized email campaigns to increase open and click-through results.A/B Testing: Implement and manage A/B testing to optimize email performance, including subject lines and sender profiles.Analytics and Reporting: Analyze campaign performance metrics and provide actionable insights to improve future email marketing efforts.Compliance: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM and GDPR.Technology Management: Stay current with email marketing technologies and trends to enhance marketing efforts. Serve as the lead point of contact for staff, troubleshooting problems with the email service provider and remedying issues working with internal and external stakeholders. Serve as the administrator for the email service provider while training staff to create and send newsletter campaigns.Social Media: Prepare robust social media plans for signature events to promote engagement and grow followers while fostering a community.Qualifications:Education: Bachelor's degree in marketing, communications, or a related field required.Experience: Minimum 4-5 years of digital marketing experience.Email Service Provider (ESP) Proficiency: Successful management of Informz.Media Monitoring & Tech: Proven experience building, testing, and deploying press releases and statements via Cision.CRM/Association Management: Direct experience with ClearVantage.Coding & Technical Skills: Knowledge of HTML/CSS.Industry Background: Experience in the higher education and/or nonprofit sector preferred.Performance History: Proven track record of developing and executing successful email marketing campaigns and managing a high volume of email marketing activity.Job ID: JN -092026-147678#LI-Cella#LI-KM1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.