Email Marketing Specialist — Campaigns, A/B Testing & Analytics

Delaware North; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Profit sharing plan

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certif ica

Generous discounts at hotels and resor

Job summary

Delaware North in Buffalo, NY is seeking an Email Marketing Specialist to lead email campaigns across multiple properties. The role focuses on owned and paid channels, with collaboration across marketing, creative, and business teams to define goals and messaging.

You will manage calendars, optimize campaigns, develop audience segments, and run A/B tests, translating results into actionable optimization recommendations. A base salary is listed with a performance bonus plan.

Qualifications

• Bachelor's degree in marketing, communications, or related field is preferred.
• At least 3 years of experience in email or CRM marketing.
• Hands-on experience with Salesforce Marketing Cloud.
• Working knowledge of HTML and email rendering best practices.
• AMPScript skills are a plus.
• Strong analytical, problem-solving, presentation, and communication skills.

Responsibilities

• Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
• Partner with marketing, creative, and business stakeholders to define goals and messaging
• Manage email calendars and act as project manager for assigned email initiatives
• Develop and maintain audience segments and targeting strategies
• Design, execute, and analyze A/B and multivariate tests
• Produce performance reports and translate results into optimization recommendations
• Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance

Skills

CRM marketing

HTML knowledge

AMPScript

Salesforce Marketing Cloud

Analytical skills

Education

Bachelor's degree in marketing, communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Delaware North in Buffalo, NY is seeking an Email Marketing Specialist to lead email campaigns across multiple properties. The role focuses on owned and paid channels, with collaboration across marketing, creative, and business teams to define goals and messaging.

You will manage calendars, optimize campaigns, develop audience segments, and run A/B tests, translating results into actionable optimization recommendations. A base salary is listed with a performance bonus plan.