Email Marketing Specialist (100% Remote)

Lensa; Oklahoma; Remote; USD 55,000 - 90,000; Full time

Job summary

Join a leading company as an Email Marketing Specialist, responsible for creating and executing targeted email campaigns for a B2B audience. This fully remote role emphasizes strategic development, performance analysis, and compliance with marketing regulations. Ideal candidates will have strong communication skills and experience with Salesforce Marketing Cloud. The position offers competitive compensation and benefits, including health insurance and retirement plans.

Benefits

Health Insurance

Retirement Plans

Paid Time Off

Annual Incentive Bonus

Qualifications

• At least 3 years of experience in email marketing, preferably in B2B.
• Proficiency with Salesforce Marketing Cloud and marketing automation tools.

Responsibilities

• Develop and implement email marketing strategies aligned with business goals.
• Conduct A/B testing to optimize email performance.
• Analyze campaign data and provide insights for optimization.

Skills

Communication

Analytical Skills

Attention to Detail

Knowledge of B2B Marketing Best Practices

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Salesforce Marketing Cloud

Marketing Automation Tools

HTML

CSS

Job description

Email Marketing Specialist (100% Remote)

Join our team as an Email Marketing Specialist, responsible for developing and executing targeted email campaigns for our B2B audience. This remote role is open to candidates within the United States, excluding Hawaii and U.S. Territories.

Responsibilities

• Develop and implement email marketing strategies aligned with business goals.
• Utilize Salesforce Marketing Cloud to create email templates, automation journeys, and segmentations.
• Create engaging email content in collaboration with content teams.
• Conduct A/B testing to optimize email performance.
• Manage segmented email lists for targeted messaging.
• Develop and maintain automated email workflows and campaigns.
• Analyze campaign data and provide insights for optimization.
• Ensure compliance with email marketing regulations.
• Report on campaign performance and suggest improvements.
• Stay updated on industry trends and innovations.
• Perform other duties as assigned.

Minimum Qualifications

• At least 3 years of experience in email marketing, preferably in B2B.
• Proficiency with Salesforce Marketing Cloud and marketing automation tools.
• Strong communication skills and attention to detail.
• Analytical skills with ability to interpret data.
• Knowledge of B2B marketing best practices.

Education

• Bachelor's degree in Marketing, Communications, or related field.

Certifications/Training

• Salesforce Marketing Cloud certification is a plus.

Preferred Qualifications

• Experience with HTML and CSS.

This role offers an annual incentive bonus, with benefits including health insurance, retirement plans, paid time off, and more. Compensation ranges from $55,000 to $90,000 depending on experience and qualifications.