Email Marketing Specialist

SalaryGuide; United States; Remote; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical coverage starting day one

Annual bonus

Company-matched 401(k)

Job summary

Lakeview is hiring an Email Marketing Specialist for a fully remote, full-time role. Base salary ranges from $70,000 to $90,000 per year, plus an annual bonus. Medical coverage starts day one and the benefits package includes a company-matched 401(k).

The role requires at least 3 years of email marketing experience and hands-on ownership of campaigns in Salesforce Marketing Cloud. You will build personalized communications, test engagement strategies, and leverage automation and AI tools to

Qualifications

• 3+ years of email marketing experience with platforms like SFMC, Braze or Klaviyo.
• Experience managing campaigns end-to-end from planning to reporting.
• Working knowledge of HTML for responsive email templates.
• Experience with SFMC components such as Email Studio, Journey Builder, Content Builder, AMPscript preferred.
• Strong analytical, organizational, and project management skills.

Responsibilities

• Execute, manage, and optimize email campaigns within Salesforce Marketing Cloud.
• Develop targeting, segmentation, and personalization strategies.
• Create and maintain responsive email creatives and templates.
• Analyze performance, run A/B tests, and implement improvements.
• Maintain email calendar, naming conventions, and version control.
• Collaborate with Design, Copywriting, Data, and other stakeholders.

Skills

Email marketing

Analytics

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or related field

High school diploma or GED

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

HTML

Job description

Lakeview is hiring an Email Marketing Specialist for a fully remote, full‑time role paying $70,000 to $90,000, plus an annual bonus. Medical coverage starts on day one, and the benefits package includes a company‑matched 401(k).

If you have at least 3 years of email marketing experience and can take campaigns from audience segmentation through deployment and reporting, this role offers hands‑on ownership within Salesforce Marketing Cloud. You'll build personalized communications, test what improves engagement and conversion, and use automation and AI tools to improve campaign execution.

Role Snapshot

• Title: Email Marketing Specialist
• Company: Lakeview
• Location: Listed in Horsham, Pennsylvania; fully remote
• Employment type: Regular full‑time
• Salary: $70,000 to $90,000, plus an annual bonus
• Experience: Minimum 3 years in email marketing
• Reports to: Senior Manager, Email Marketing

Company Overview

Lakeview's Consumer Direct Marketing organization supports lead generation and customer engagement through personalized communications. Its email initiatives serve multiple partners and customer audiences, including Lakeview Benefits, soft‑touch campaigns, and welcome series.

About the Role

You'll execute, manage, and optimize email campaigns that support Lakeview's business objectives. Working within Salesforce Marketing Cloud, you'll own the campaign lifecycle and collaborate with Design, Copywriting, Data, and other stakeholders to deliver accurate, effective communications.

Responsibilities

• Independently manage daily email campaign execution in Salesforce Marketing Cloud, including setup, segmentation, QA, testing, scheduling, deployment, and reporting.
• Evaluate campaign objectives and audience data to develop targeting, segmentation, and personalization strategies that support engagement and lead generation.
• Develop, maintain, and optimize responsive email creatives and templates using basic HTML, ensuring consistent rendering and functionality across email clients and devices.
• Analyze campaign performance and A/B test results, then recommend and implement improvements to engagement, conversion rates, and campaign effectiveness.
• Maintain the email marketing calendar, consistent naming conventions, and version control across campaigns and assets.
• Translate campaign requirements and creative briefs into email campaigns with cross‑functional partners, supporting welcome series, soft‑touch campaigns, Lakeview Benefits, and other initiatives.
• Investigate and resolve rendering, data, personalization, and deployment issues, assessing their impact and taking corrective action.
• Support ad hoc email requests and marketing projects, and evaluate AI and marketing automation tools to improve execution, reporting, and efficiency.

Qualifications

• Minimum 3 years of email marketing experience, including hands‑on work with platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Experience managing campaigns across the full lifecycle, from planning and setup through execution and performance reporting.
• Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
• Experience with Salesforce Marketing Cloud's Email Studio, Journey Builder, Content Builder, and AMPscript preferred.
• Strong analytical skills and the ability to turn campaign performance data into actionable recommendations.
• Strong organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Close attention to detail in campaign QA, personalization, content accuracy, and deployment.
• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience. A high school diploma or GED equivalent is required.

Compensation and Benefits

• Base salary of $70,000 to $90,000.
• Annual bonus.
• Medical coverage starting on day one.
• Company‑matched 401(k).
• Compensation may vary based on experience, location, and other job‑related factors.

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