Email Marketing Specialist

Gab Inc.; Town of Rotterdam (NY); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative marketing agency seeks a skilled Email Marketing Specialist to enhance client campaigns. In this role, you will design and optimize email marketing strategies that engage audiences and drive conversions. Collaborating with creative and analytics teams, you will ensure that campaigns are data-driven and aligned with client goals. This dynamic position offers the chance to work with leading brands while enjoying the flexibility of remote work. If you are passionate about crafting effective email campaigns and making a significant impact, this opportunity is perfect for you.

Benefits

Remote work flexibility

Supportive and innovative team

Work-life balance

Career growth opportunities

Qualifications

• Proven experience as an Email Marketing Specialist or similar role.
• Strong copywriting skills and proficiency with email marketing platforms.

Responsibilities

• Develop and execute email marketing campaigns from conception to execution.
• Monitor and analyze the performance of email campaigns with detailed reporting.

Skills

Email Marketing

Copywriting

List Segmentation

A/B Testing

Data Analysis

HTML/CSS

Email Compliance

Automation

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Tools

Mailchimp

Klaviyo

HubSpot

Job description

GAB INC. is a leading marketing agency specializing in delivering innovative and impactful campaigns for premier brands targeting both Chinese and English-speaking audiences. We are passionate about creating meaningful connections between brands and their customers through data-driven strategies and creative content. We are looking for a talented Email Marketing Specialist to join our dynamic team and help us elevate our clients’ email marketing efforts.

Your Role:

As an Email Marketing Specialist at GAB INC., you will play a pivotal role in designing, implementing, and optimizing email marketing campaigns that drive engagement, conversions, and brand loyalty. You will collaborate closely with our creative and analytics teams to craft email campaigns that resonate with our clients’ target audiences and achieve their business objectives.

Key Responsibilities:

• Develop and execute email marketing campaigns: Plan, create, and deliver email marketing campaigns that align with clients’ goals, from conception to execution.
• Content creation and management: Write compelling copy, design visually appealing email templates, and manage content assets to ensure brand consistency and engagement.
• List segmentation and management: Segment email lists based on customer behavior, preferences, and demographics to deliver personalized and relevant content.
• A/B testing and optimization: Conduct A/B tests on various elements of email campaigns (e.g., subject lines, CTAs, layouts) to identify opportunities for optimization and improve overall performance.
• Performance analysis and reporting: Monitor and analyze the performance of email campaigns, providing detailed reports on metrics such as open rates, click-through rates, and conversions.
• Compliance and best practices: Ensure that all email campaigns comply with industry regulations and best practices, including GDPR and CAN-SPAM.
• Automation and workflows: Design and implement automated email workflows, including drip campaigns, triggered emails, and nurturing sequences to support customer journeys and sales funnels.
• Collaborate with cross-functional teams: Work closely with the creative, content, and analytics teams to ensure email campaigns are integrated with broader marketing strategies.

Requirements:

• Proven experience as an Email Marketing Specialist or similar role in a marketing or digital agency.
• Proficiency with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools.
• Strong copywriting skills with the ability to create engaging and persuasive content.
• Experience with email list segmentation and data analysis to inform campaign strategies.
• Knowledge of email best practices, including deliverability, responsive design, and compliance.
• Familiarity with HTML/CSS for email template customization is a plus.
• Analytical mindset with a focus on data-driven decision-making and continuous improvement.
• Excellent communication skills and the ability to work collaboratively in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

Why Join GAB INC.?

• Work with leading global brands and make an impact with creative, high-performance email campaigns.
• Join a supportive and innovative team that values creativity, collaboration, and continuous learning.
• Enjoy the flexibility of remote work and the opportunity to grow your career in a dynamic and forward-thinking agency.
• Benefit from a culture that promotes work-life balance and supports your personal and professional development.

Join Us:

If you’re a results-driven Email Marketing Specialist with a passion for crafting effective email campaigns, we’d love to hear from you! Apply today by submitting your resume and a cover letter explaining why you’re the perfect fit for this role.