Email Marketing Specialist, Wyzant & TPT

IXL Learning; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Join a leading EdTech company as an Email Marketing Specialist. You will develop and manage email campaigns, collaborate with various teams, and optimize user engagement through data-driven strategies. This full-time remote role offers growth opportunities in a dynamic environment.

Qualifications

• At least 2 years of email marketing experience.
• Over 1 year of experience with Salesforce Marketing Cloud.

Responsibilities

• Develop, manage, and launch dynamic email campaigns.
• Analyze performance and optimize campaigns through testing and iteration.

Skills

Communication

Problem-Solving

Project Management

Creativity

Education

BA/BS degree

Tools

Salesforce Marketing Cloud

HTML/CSS

Customer.io

Klaviyo

HubSpot

Job description

Join to apply for the Email Marketing Specialist, Wyzant & TPT role at IXL Learning

IXL Learning, developer of personalized learning products used by millions worldwide, is seeking an email marketing specialist for its marketplace brands: TPT and Wyzant.

As part of a small Email Marketing team, you will help build our email marketing program and engage our customers and prospects—including educators, students, parents, and administrators—at all lifecycle stages.

You will collaborate with content, creative, marketing, and business teams to develop and deliver emails. Responsibilities include building emails in Salesforce Marketing Cloud, applying email best practices, conducting A/B testing, and optimizing response and conversions to enhance user experience. The role focuses on email production and reporting, with opportunities for growth as the program evolves.

The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education.

This is a full-time remote position available in the United States.

What You'll Be Doing

1. Develop, manage, and launch dynamic email campaigns
2. Manage design requests, feedback, and timelines
3. Perform QA on all email elements, including personalization and mobile rendering
4. Collaborate with content, design, engineering, and product teams
5. Analyze performance and optimize campaigns through testing and iteration
6. Perform list segmentation, audience filtering, and monitor deliverability
7. Work with IT and ESPs to maintain and improve email infrastructure
8. Identify and implement system-related improvements independently
9. Stay updated on industry trends and best practices
10. Maintain email documentation and procedures

What We're Looking For

1. BA/BS degree
2. At least 2 years of email marketing experience
3. Over 1 year of experience with Salesforce Marketing Cloud
4. Experience with customer engagement platforms (e.g., Customer.io, Klaviyo, HubSpot)
5. Proficiency in HTML/CSS
6. Experience with email QA, segmentation, and deliverability
7. Basic understanding of AMPscript and Liquid (preferred)
8. Experience with A/B testing and analytics
9. Strong project management and multitasking skills
10. Excellent problem-solving and communication skills
11. Ability to identify system improvements
12. Knowledge of email marketing best practices

About IXL Learning

IXL Learning is the largest EdTech company in the U.S., reaching millions of learners through products like IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers. Our mission is to create innovative products that positively impact education. We foster a collaborative, respectful, and passionate work environment that values diversity and inclusion.