HubSpot & Email Marketing Specialist

Genesis Health Clubs; Wichita (KS); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Competitive salary

Dental insurance

Employee discounts

Health insurance

Paid time off

Vision insurance

Job summary

Genesis Health Clubs is seeking a HubSpot & Email Marketing Specialist to own the execution, optimization, and reporting of email, SMS, and landing page campaigns. You will manage CRM-driven programs and leverage automation to boost engagement and conversions.

The ideal candidate excels in HubSpot, with a data-driven mindset and strong copywriting, analytics, and testing skills. This role emphasizes hands-on campaign work and collaboration with design and content teams to drive performance.

Qualifications

• 2–5 years of experience in email marketing, CRM, or marketing automation with hands-on HubSpot work.
• HubSpot Marketing Software Certification preferred; ability to obtain within 90 days is required.
• Experience building email campaigns, workflows, segmentation, landing pages, and reports in HubSpot.
• Strong analytical skills to translate data into actionable recommendations.
• Knowledge of CAN-SPAM and related best practices for email/SMS approvals and compliance.

Responsibilities

• Own HubSpot marketing execution, including email, SMS, workflows, forms, lists, and landing pages.
• Build and manage segmented campaigns, automated nurture programs, lead scoring, and lifecycle workflows.
• Manage audience segmentation, contact properties, database hygiene, suppression rules, and marketing compliance.
• Build polished, responsive emails and landing pages using HubSpot templates and tools.
• Collaborate with design/content teams to develop campaign messaging.
• Develop and run A/B tests across subject lines, content, CTAs, audiences, send times, and landing pages.
• Monitor performance: deliverability, open/click rates, conversions, and ROI; adjust tactics accordingly.
• Create dashboards and reports to identify trends and opportunities for optimization.
• Analyze funnels and suggest strategies to improve conversion and engagement.
• Support HubSpot integrations with websites and data sources; troubleshoot issues.
• Identify automation opportunities to scale personalization and efficiency.
• Stay updated on HubSpot capabilities, certifications, platform updates, and best practices.

Skills

Email marketing

CRM/Automation

Segmentation

A/B testing

Campaign analytics

Lead scoring

Lifecycle workflows

SMS marketing

Education

HubSpot Marketing Software Certification

Tools

HubSpot

Canva

Adobe Creative Suite

HTML/CSS

Job description

Benefits:

• 401(k)


• 401(k) matching


• Competitive salary


• Dental insurance


• Employee discounts


• Health insurance


• Paid time off


• Vision insurance

We’re seeking a HubSpot & Email Marketing Specialist to own the execution, optimization, and reporting of email, SMS, marketing automation, and landing page campaigns.

This role combines hands-on campaign execution with CRM management, analytics, testing, and continuous optimization. The ideal candidate is highly proficient in HubSpot and understands how to use data and automation to improve engagement, lead conversion, and overall marketing performance.

Key Responsibilities

• Own HubSpot marketing execution, including email, SMS, workflows, forms, lists, and landing pages.


• Build and manage segmented campaigns, automated nurture programs, lead scoring, and lifecycle workflows.


• Manage audience segmentation, contact properties, database hygiene, suppression rules, and marketing compliance.


• Build polished, responsive emails and landing pages using HubSpot templates and tools.


• Partner with design and content teams to develop campaign creative and messaging.


• Develop and execute A/B tests across subject lines, content, CTAs, audiences, send times, and landing pages.


• Monitor campaign performance, including deliverability, open rates, click rates, conversions, lead generation, and ROI.


• Build dashboards and reports to identify trends, opportunities, and areas for improvement.


• Analyze campaign funnels and recommend strategies to improve conversion rates and customer engagement.


• Support HubSpot integrations with websites, data sources, and third-party platforms and troubleshoot issues as needed.


• Identify opportunities to improve marketing processes through automation, personalization, and scalable workflows.


• Stay current on HubSpot capabilities, certifications, platform updates, and marketing automation best practices.

Qualifications

• 2–5 years of experience in email marketing, CRM, or marketing automation, with strong hands-on HubSpot experience.


• HubSpot Marketing Software Certification preferred; ability to obtain certification within 90 days required.


• Demonstrated experience building email campaigns, workflows, segmentation, landing pages, and reports in HubSpot.


• Strong analytical skills with the ability to turn campaign data into actionable recommendations.


• Understanding of email and SMS deliverability, consent, opt-in requirements, CAN-SPAM, and related best practices.


• Strong email and landing page copywriting skills.


• Experience with A/B testing, conversion optimization, and marketing funnel analysis.


• Basic HTML/CSS knowledge for email and landing page customization is a plus.


• Canva and/or Adobe Creative Suite experience is a plus.