Email Marketing Specialist

DRI DUCK Traders Inc.; Leawood (KS); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Life Insurance

STD/LTD

401K with Employer Match

Paid Holidays

Paid Time Off

Employee Discounts

Job summary

DRI DUCK Traders Inc. in Leawood, KS seeks an Email Marketing Specialist to own the lifecycle campaigns and brand storytelling. You will write customer-facing copy, build programs in Klaviyo and Mailchimp, and coordinate with creative teams to ensure timely execution.

The role emphasizes segmentation, automation, and performance analysis across lifecycle journeys, with collaboration across marketing, ecommerce, and customer experience teams to improve retention and revenue.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 2–4 years of experience in email marketing, lifecycle marketing, CRM or ecommerce marketing.
• Hands-on experience with Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar platforms.
• Experience building email campaigns and automated workflows in lifecycle programs.
• Proficient with Wrike, Monday.com, Figma or similar tools.
• Strong analytical skills to translate data into actionable insights.
• Excellent organization, communication and project management with attention to detail.

Responsibilities

• Own the email marketing calendar, including campaigns, launches, and testing.
• Write and edit customer-facing email copy while preserving brand voice.
• Build, schedule, test, and deploy campaigns in Klaviyo and Mailchimp.
• Coordinate creative requests and timelines using Wrike or other tools.
• Review email creative, links, segmentation, and rendering across devices.
• Collaborate with stakeholders to execute campaigns on schedule.
• Stay informed on best practices and lifecycle marketing strategies.

Skills

Email marketing

Klaviyo

Mailchimp

Lifecycle marketing

CRM marketing

Analytics

Project management

Detail oriented

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Wrike

Monday.com

Figma

Job description

Key Responsibilities:

• Own the email marketing calendar, including promotional campaigns, product launches, evergreen messaging, A/B testing, seasonal campaigns, and brand storytelling.
• Write and edit customer-facing email copy while maintaining DRI DUCK's brand voice.
• Build, schedule, test, and deploy email campaigns within Klaviyo and MailChimp.
• Coordinate creative requests, approvals, and project timelines using Wrike or other project management tools.
• Review email creative, copy, links, segmentation, promotional details, and rendering across devices to ensure quality and brand consistency.
• Collaborate with internal stakeholders to execute campaigns accurately and on schedule.
• Stay informed on email marketing best practices, customer engagement trends, and lifecycle marketing strategies.

Lifecycle Marketing & Customer Retention

• Manage and optimize automated customer journeys including welcome series, browse abandonment, cart abandonment, post-purchase, win-back, product education, and customer retention flows.
• Develop audience segmentation strategies based on customer behavior, purchase history, engagement, and other first-party data.
• Recommend personalization opportunities that improve customer experience and campaign performance.
• Monitor list health, deliverability, engagement, unsubscribe rates, and customer lifecycle metrics.
• Identify opportunities to improve customer retention, repeat purchases, and customer lifetime value.

Reporting, Analytics & Optimization

• Prepare and present monthly performance reports for email marketing initiatives.
• Monitor and analyze key performance indicators including open rate, click-through rate, conversion rate, revenue, list growth, deliverability, and customer retention.
• Identify trends, opportunities, and performance insights that improve future campaigns.

Cross-Channel Marketing Support and Operations

• Assist with promotional planning and campaign execution across email, website, paid media, and social media.
• Provide support across the marketing department during product launches, seasonal campaigns, and high-priority business initiatives.
• Collaborate closely with marketing, creative, ecommerce, customer experience, and agency partners to ensure successful campaign execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Two to four years of experience in email marketing, lifecycle marketing, CRM marketing, ecommerce marketing, or digital marketing.
• Hands‑on experience using an email marketing platform such as Klaviyo, Mailchimp, Salesforce Marketing Cloud, or similar platforms.
• Experience building email campaigns and creating automated workflows within lifecycle marketing programs.
• Experience working with project management platforms and creative collaboration platforms such as Wrike, Monday.com, Figma or similar tools preferred.
• Strong analytical skills with the ability to interpret marketing data and translate findings into actionable recommendations.
• Excellent organizational, communication, and project management skills while maintaining exception attention to detail.

Candidate Profile:

• Curious about customer behavior and motivated by understanding what drives engagement and purchases.
• Equally comfortable reviewing creative content and analyzing marketing performance data.
• Detail-oriented with a passion for accuracy and quality.
• Organized and dependable when managing multiple campaigns and deadlines.
• Proactive in identifying opportunities, asking questions, and recommending improvements.
• Comfortable working independently while collaborating across a cross-functional marketing team.
• Eager to learn, test new ideas, and continuously improve marketing performance.
• Results-focused with a passion for creating meaningful customer experiences that drive long‑term business growth.

We have a complete benefit package that provides our employees with a level of comfort and security for themselves and their families. We offer a full range of benefits to our full-time associates: Health, Dental, Vision, Life, STD / LTD, Long-Term Care, 401K with Employer Match, PTO (including Paid Holidays), and Employee Discounts.

Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.