Email Marketing Specialist (Klaviyo)

Bakeshop Digital; United States; Remote; CAD 90,000 - 125,000; Full time

Benefits offered by this job

Health, Dental, Vision options

Fully remote role

Opportunities for personal and career growth

Freedom balanced with accountability

Impact on early-stage DTC businesses

Job summary

A performance marketing agency is seeking an Email Marketing Specialist to create impactful email campaigns using Klaviyo. This entry-level, full-time position involves building, writing, and reporting on email campaigns that engage clients. The ideal candidate will possess excellent copywriting skills, be proficient in Klaviyo, and manage multiple campaigns while ensuring high-quality standards. The role offers the opportunity to work remotely and grow within a dynamic team focused on DTC e-commerce brands.

Qualifications

• Organized and reliable with the ability to manage multiple campaigns.
• Comfortable and personable in client interactions.
• Proficient in optimizing Klaviyo email campaigns.

Responsibilities

• Build & manage Klaviyo campaigns and flows.
• Write clear, persuasive email copy.
• Run A/B tests on emails and analyze results.
• Share performance summaries with clients.
• Run A/B tests on subject lines, offers, angles, and creative; analyze results
• Provide simple performance reports and actionable insights for clients
• Respond to client inquiries via email/SMS; flag risks and keep work moving
• Collaborate with designers on layout briefs and copy direction
• Stay updated on Klaviyo features and email best practices

Skills

Excellent Copywriting

AI-Savvy

Confident & Personable

Self-Starter

Klaviyo Pro

Positive Vibes

Tools

Klaviyo

Job description

Bakeshop is a performance marketing agency serving an exciting portfolio of DTC e-commerce brands. We're passionate about crafting bold acquisition and retention strategies to grow our clients' businesses profitably. Working with some of the fastest-growing Shopify brands, our team thrives on collaboration, creativity, and delivering results.

About the Role

Do you have a passion for creating impactful email campaigns that drive growth and build strong client relationships? We’re looking for an Email Marketing Specialist to run Klaviyo campaigns and flows for our clients. You’ll build, write, QA, send, and report. You’ll work from a strategy doc or direction from a lead, then turn it into great emails that ship on time and perform.

You’ll also help keep clients confident through clean updates and solid follow-through.

Responsibilities

• Build & manage Klaviyo campaigns: Create, launch, and optimize weekly campaigns.
• Build & manage Klaviyo flows: Set up and improve core automations (welcome, abandon cart, browse, post-purchase, winback).
• Copywriting: Write clear, persuasive email copy that matches each brand’s voice and offer.
• Execution & QA: Own the details: links, segmentation, rendering, mobile checks, tracking, and deliverability basics.
• A/B testing: Run structured tests on subject lines, offers, angles, and creative. Track results and apply learnings.
• Reporting: Share simple performance summaries and insights (what worked, what didn’t, what we’ll do next).
• Client comms (email channel): Respond to email/SMS channel questions, flag risks, and keep work moving.
• Collaborate on design: Work with designers to brief layouts, provide copy direction, and ensure the final email feels on-brand.
• Continuous improvement: Stay current on Klaviyo features and email best practices, then apply them.

About You

Organized and reliable, you manage multiple campaigns with ease, ensuring each one meets high-quality standards. Your authenticity and empathy shine through in your communication, making clients feel valued and understood.

You are:

• Excellent Copywriter: You excel in writing, making complex ideas clear and engaging.
• AI‑Savvy: You're adept at extracting great creative ideas from AI and are able to spot and filter out boring slop.
• Confident & Personable: Comfortable and natural in client interactions, building strong, trust‑based relationships.
• Self‑Starter: Take initiative and manage projects independently, ensuring timely and effective execution.
• Klaviyo Pro: Experienced in managing and optimizing Klaviyo email campaigns and flows.
• Positive Vibes: Bring an upbeat attitude that fosters a pleasant and productive work environment.

What Success Looks Like

• Consistent output: Campaigns and flow updates ship on schedule, with clean QA.
• Performance lifts over time: CTR, revenue per recipient, and conversion improve through steady testing and iteration.
• Fewer surprises: Clients feel informed, and work is predictable.
• Better systems: Templates, checklists, and repeatable processes get built as you go.
• Effective Campaigns: Your email campaigns achieve high open and click‑through rates, driving significant engagement and conversions.
• Client Satisfaction: Clients trust you because you’re knowledgeable, proactive, and communicative, consistently delivering results.
• Proactive Updates: Clients are always informed and engaged, never having to ask, “What’s going on?”

What Excellence looks like

• Strategic Insight: You develop and implement strategies that lead to measurable business growth for clients.
• Continuous Improvement: You seek feedback and continuously enhance your skills and the quality of your work.
• Consistent Quality: Maintain a high standard in every email campaign, setting a benchmark for the team.

Why Join Bakeshop?

• Options for Health, Dental, Vision
• Fully remote role
• Excellent opportunity for personal and career growth
• Balance a high degree of freedom with personal accountability and responsibility
• Have a large impact in building and growing early‑stage DTC businesses

How to Apply

Ready to create amazing email campaigns and have a blast doing it? Send your resume, a cover letter telling us why you’re perfect for the role.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services