Email Marketing Strategist

Go Fish Digital; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited paid time off

401(k) with company match

Life and disability insurance

Parental leave

Job summary

Go Fish Digital is seeking an Email Marketing Strategist to support email programs for clients. You’ll help develop, design, write, and optimize campaigns with a focus on engagement, conversions, and retention.

This role emphasizes growth, learning, and rapid upskilling in lifecycle strategy, automation, and testing across platforms like Klaviyo, HubSpot, or Mailchimp.

Qualifications

• 0–2 years of email marketing or lifecycle marketing experience.
• Strong writing and ability to create clear, on-brand emails.
• Interest in strategy, testing, and optimizing campaigns.
• Experience with Klaviyo, HubSpot, or Mailchimp is a plus.

Responsibilities

• Develop, design, write, and optimize email campaigns to drive engagement.
• Plan audience segmentation, automation, and personalization.
• Create A/B tests and analyze performance metrics.
• Collaborate with internal teams and clients on strategy and creative direction.
• Prepare performance reports and identify opportunities for improvement.
• Stay updated on email trends and platform updates.
• Ensure campaigns align with each client’s brand voice.

Skills

Email marketing

Lifecycle marketing

Campaign design

Klaviyo

HubSpot

Mailchimp

Writing

Data analysis

Communication

Design instincts

Tools

Klaviyo

HubSpot

Mailchimp

Canva

Job description

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

Go Fish Digital is looking for a bright, motivated Email Marketing Strategist to join our team and support email marketing efforts for our clients. This is a great opportunity for someone who is early in their career, hungry to learn, and excited to grow in email marketing, lifecycle strategy, and campaign design.

In this role, you’ll help develop, design, write, and optimize email campaigns that drive engagement, conversions, and customer retention. You don’t need years of experience to be successful here, but you should have strong creative instincts, an interest in strategy, and a willingness to learn quickly. Experience with platforms like Klaviyo, HubSpot, or Mailchimp is a huge plus.

As an Email Strategist, you’ll work closely with internal teams and clients to bring email campaigns to life — from planning and audience segmentation to design, copywriting, testing, and reporting.

What you'll do

• Support the development and execution of email marketing strategies that drive engagement, sales, and retention for clients.
• Design and build visually compelling emails that are optimized for both mobile and desktop.
• Write clear, engaging email copy that aligns with each client’s brand voice and campaign goals.
• Assist with audience segmentation, automation workflows, personalization, and A/B testing.
• Monitor email performance metrics, including open rates, click-through rates, conversions, and revenue impact.
• Help prepare performance reports and identify opportunities for improvement.
• Communicate campaign strategy, creative direction, and performance insights to internal teams and clients.
• Stay up to date with email marketing trends, platform updates, design best practices, and emerging strategies.

What You Bring

• 0–2 years of experience in email marketing, digital marketing, lifecycle marketing, or a related field.
• Strong interest in email strategy, customer journeys, and performance-driven marketing.
• Strong design instincts and the ability to create polished, on-brand emails.
• Experience with or interest in email marketing platforms such as Klaviyo or HubSpot. Hands‑on experience is a huge plus.
• Ability to think strategically about how email can support broader business goals.
• Strong writing skills, with the ability to create concise, compelling email content.
• Familiarity with design tools such as Canva, Figma, Adobe Creative Suite, or similar platforms.
• Comfort working with data and drawing insights from campaign performance.
• Strong attention to detail, organization, and follow-through.
• Excellent communication skills and a willingness to collaborate with both internal teams and clients.

Preferred Qualifications

• Internship, freelance, coursework, or project experience related to email marketing, digital marketing, design, or copywriting.
• Experience designing emails or marketing assets for brands, businesses, or personal projects, especially in Canva.
• Basic understanding of automation workflows, segmentation, personalization, and A/B testing.
• Knowledge of customer retention, conversion rate optimization, or broader digital marketing strategies.
• Klaviyo, HubSpot, or other ESP experience and/or certifications are a plus.
• Familiarity with email deliverability best practices, including spam filters, domain authentication, and list hygiene.

Why Join Us

You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.