Email Marketing Specialist

Callaway Golf; Carlsbad (NM); On-site; USD 65,000 - 95,000; Full time

Job summary

Callaway Golf is seeking an Email Marketing Specialist to drive retention and reactivation through email and SMS channels. You will design and test strategies to boost revenue and customer engagement, build sophisticated segmentation, and collaborate with stakeholders to grow Callaway's digital presence.

The role requires experience with outbound marketing, data-driven decision making, and a passion for customer relationships.

Qualifications

• Requires 3+ years in online marketing and 2+ years in email marketing and automation tools.
• Bachelor's degree in marketing, data analytics, or relevant field (or equivalent work experience).
• Ability to analyze data and translate insights into campaigns.
• Experience with lifecycle, trigger, and promotional email programs preferred.

Responsibilities

• Develop and execute email programs to drive retention and growth (lifecycle, trigger, promo).
• Continuously test and optimize strategies for performance.
• Define segmentation strategy for personalized experiences.
• Collaborate with internal partners to support digital growth.
• Regularly report on KPIs, analyze data, and recommend next steps.
• Develop expertise with our marketing technology stack.
• Own and manage the email send calendar to support business objectives.

Skills

Analytical skills

Segmentation & CDP

Brand design sense

Independent worker

Strong communication

Education

Bachelor's degree in marketing, data analytics, or relevant field

Tools

Enterprise ESP platforms

Job description

ABOUT THE BRAND:

Callaway Golf Company is a premium golf equipment, gear and apparel company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, and OGIO. Through an unwavering commitment to innovation and premium craftsmanship, Callaway designs, manufactures, and sells high-performance golf clubs, golf balls, apparel, bags, and other accessories- setting the standard for performance in the game of golf.

Our Mission: To create demonstrably superior and pleasingly different products powered by innovative technology and premium craftsmanship enabling golfers of all abilities to play their best and find more joy in the game.

Our company is a blend of experience and diverse backgrounds, and together we look to leave the past behind while moving the game forward. For more information, please visit https://www.callawaygolf.com

Callaway is hiring an Email Marketing Specialist to execute and drive our strategy for customer retention and reactivation, primarily through, but not limited to, our email and SMS channels. In this role, you will perform and test strategies to increase down-funnel email metrics - such as total revenue and conversion rate - as well as increase our customers' return visits and order frequency. To be successful in this role, candidates must have direct experience with outbound marketing (email, SMS, or push), comfort with data, an inquisitive mindset, and an ardent desire to build a relationship with Callaway's current and future customers. Candidates should also exhibit the intellectual curiosity required to stay on top of intra-company and industry trends to apply best practices to our business.

ROLES AND RESPONSIBILITIES

• Develop and execute email programs to drive customer retention and growth, including lifecycle, trigger, and promotional email.


• Consistently test and lean into the most effective strategies over time.


• Define and iteratively improve upon a segmentation strategy that enables a more personalized experience for our customers.


• Influence and leverages our internal partners and stakeholders to drive Callaway's digital growth.


• Regularly report KPIs, analyze performance, draw conclusions based on data, and recommend next steps.


• Develop expertise within our marketing technology toolset.


• Own and manage the complete send calendar to support business objectives.

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Strong analytical and quantitative skills.


• Knowledge and experience with audience building and segmentation - including CDP knowledge


• Strong design sensibility that enhances brand expression and supports down-funnel revenue performance.


• Ability to work independently or in a group.

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing, data analytics, or a relevant field or equivalent work-related experience is required.


• 3+ years' experience in online marketing and 2+ years' experience with email marketing and marketing automation tools.


• Effective communication and organizational skills; meticulous


• Preferred: Prior experience utilizing enterprise-level ESP platforms.


• Preferred: SMS experience.


• Preferred: Experience with Project Management Software

DE&I and EEOC:

Inclusion & Diversity: As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, supporting them to bring their authentic selves to work every day.