Email Marketing Specialist

Nebo Agency; Atlanta (GA); Híbrido; USD 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Unlimited PTO

Hybrid work options

Attendance to local marketing events

Descripción de la vacante

A dynamic marketing agency in Atlanta is seeking an Email Marketing Specialist to elevate their email campaigns. In this full-time role, candidates will develop innovative strategies, manage email communications, and provide quality assurance. The ideal applicant will possess skills in email marketing, technical troubleshooting, and familiarity with various email service platforms. Offers include hybrid work options and unlimited PTO, fostering a balanced workplace.

Formación

• Experience developing email marketing strategies and managing campaigns.
• Ability to monitor email performance against KPIs.
• Familiarity with HTML for troubleshooting purposes.

Responsabilidades

• Develop email marketing strategies throughout the customer journey.
• Create and maintain an email marketing calendar.
• Monitor ongoing performance of email programs.

Conocimientos

Email marketing strategy implementation

Email campaign management

QA for email deployment

Technical troubleshooting (HTML)

Performance monitoring of email programs

Email Q/A

Herramientas

MailChimp

SendGrid

Braze

Marketing Cloud

Marketing Cloud

Descripción del empleo

The email team at Nebo connects people to the brands they love. We don’t believe in spamming inboxes, but creating thoughtful, strategic email campaigns that surprise and delight customers — all while helping businesses reach their goals. That's where you come in.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work or fully remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Being an Email Marketing Specialist at Nebo

As an email marketing strategist at Nebo, you'll help take our email campaigns to the next level. In this role, you'll be responsible for developing strategies, communicating to key stakeholders, providing quality assurance and generating reports. If you’re a go-getter who digs strategy and execution, this could be the right fit for you.

Skills Required

• Set and implement email marketing strategy, providing meaningful communications throughout the customer journey
• Create and maintain email marketing calendar detailing campaigns and communication
• Assist with ongoing strategy and client communication
• Perform a variety of email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
• Experience with email Q/A prior to deployment for rendering issues, mobile optimization, accuracy, etc.
• Troubleshoot technical issues related to HTML for email, list segmentation and other aspects of email execution, as required
• Monitor ongoing performance of email programs, including measurement toward key performance indicators and goals
• Stay abreast of and recommending email marketing best practices with coding, design and testing of email campaigns
• Work independently with minimal direction, while also functioning and contributing as part of a team

Things that will set you apart (aka Bonus Skills)

• You have some HTML knowledge and can occasionally troubleshoot coding issues (highly desired)
• An understanding of social media, SEO and paid media and their respective roles in email marketing
• Experience with a variety of ESPs such as MailChimp, SendGrid, Braze, ClickDimensions and/or Marketing Cloud

This is a full-time position and compensation is dependent upon experience.

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status.