Search Marketing Specialist

Nebo Agency; Atlanta (GA); Híbrido; USD 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work options

Unlimited PTO

Local marketing events

Descripción de la vacante

Nebo Agency in Atlanta is seeking a Paid Search Specialist to own and optimize client campaigns across search platforms. You will research, set keyword and budget recommendations, launch and tune campaigns, and report on performance.

The role requires familiarity with paid media beyond search, strong analytics, the ability to manage multiple projects, and effective client communication. Nebo offers hybrid in-office/remote options, generous PTO, and a collaborative team culture.

Formación

• 1+ years of Google Ads and Microsoft Advertising experience.
• Microsoft Advertising Certified.
• Google Analytics Certified.
• Experience developing testing structures and compiling client-facing deliverables based on performance.
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus.
• Strong written and verbal communication skills.
• Highly analytical with strong research skills.
• Ability to multitask and meet deadlines under pressure.
• Strong proficiency in Microsoft Excel; Experience with Google Analytics, Adobe Analytics, and Google Tag Manager.
• Active interest in keeping up with the paid search industry and latest trends.
• Bachelor's Degree in area of practice or related field.

Responsabilidades

• Optimize existing paid search campaigns towards client KPIs.
• Create and present monthly and weekly reports with analysis and strategic recommendations.
• Forecast performance and spend for future budget recommendations.
• Communicate paid search performance and strategy to clients clearly.
• Ideate and execute paid search tests including ad copy or landing page experiments.
• Identify trends and insights to find growth opportunities.
• Create client-facing deliverables such as testing briefs and budget recommendations.
• Maintain campaign health through ongoing optimization and testing.
• Engage with engine reps to adopt best practices and test new products.
• Support non-search paid media initiatives as needed.

Conocimientos

Paid search

Data analysis

Reporting

Client communication

Strategic thinking

Multitasking

Industry trends

Team collaboration

Educación

Bachelor's degree in area of practice or related field

Herramientas

Google Ads

Microsoft Advertising

Google Analytics

Adobe Analytics

Google Tag Manager

Search Ads 360

Kenshoo

Marin

Adobe Advertising Cloud

Descripción del empleo

If you're a search-savvy specialist who's passionate about all things paid, this job just might be for you. As a Paid Search Specialist at Nebo, not only will you get to sink your teeth into challenging campaigns that will grow your career - you'll also get to hang with a team of top-notch paid search pros. (And adorable puppies, too.)

Nebo's Paid Search Specialists are responsible for owning and managing paid search campaigns across various client objectives. They are responsible for executing research, developing keyword and budget recommendations, launching campaigns across search platforms, optimizing based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis.

In addition to dedicated experience with paid search, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond paid search, including paid social and display. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter. Basic understanding of paid search metrics as well as how to utilize paid search tactics to obtain various client's goals are a must.

Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.

Paid Search Specialist Duties

• Optimize existing paid search campaigns towards various client KPIs
• Create and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
• Forecast performance and spend for future budget recommendations
• Communicate paid search performance and strategy to clients in a clear and concise manner
• Ideate and execute paid search creative tests including ad copy or landing page experiences
• Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
• Create client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc.
• Maintain and improve the health of paid search campaigns through ongoing optimization and testing
• Maintain relationships with engine reps to ensure best practices are adopted and new products are tested
• Support clients and team members on non-search paid media initiatives when departmental needs arise

Paid Search Specialist Skills Required

• 1+ years of Google Ads and Microsoft Advertising experience
• Microsoft Advertising Certified
• Google Analytics Certified
• Experience developing testing structures and compiling client-facing deliverables based on performance
• Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plus
• Strong written and verbal communication skills
• Highly analytical with strong research skills
• Ability to multitask and meet deadlines under pressure
• Strong proficiency in Microsoft Excel Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
• Active interest in keeping up with the paid search industry and latest trends
• Bachelor's Degree in area of practice or related field.

Nebo's Commitment to Diversity & Inclusion

As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status.