Email Marketing Platform Lead & AI Automation Architect

Fenwick & West; San Francisco (CA); Hybrid; USD 115,000 - 173,000; Full time

Job summary

Fenwick & West is seeking a Marketing Platform Manager who will own the email marketing platform, build campaigns, templates, and automation, and ensure data sync with Salesforce and related systems. The role includes improving AI-enabled workflows and troubleshooting integrations across the marketing tech stack.

The position offers a hybrid work arrangement from Fenwick offices or remote work in the U.S., with in-office frequency determined by business needs.

Qualifications

• 8+ years of advanced administrative experience with email marketing platforms, system integrations, and AI-enabled workflow automation.
• Bachelor’s degree in Marketing, Information Systems, IT, or related field, or equivalent combination of education and experience.

Responsibilities

• Serve as the platform’s primary administrator for email campaigns, templates, and alerts.
• Design forms and automation sequences for email and web campaigns.
• Own segmentation, lead scoring, and A/B testing to optimize campaigns.

Skills

Marketo automation

Salesforce integration

AI workflow automation

Event platform integrations

Data governance

Education

Bachelor’s degree in Marketing, Information Systems, IT, or related field

Tools

Marketo

Salesforce

Power BI

Databricks

Job description

Fenwick & West is seeking a Marketing Platform Manager who will own the email marketing platform, build campaigns, templates, and automation, and ensure data sync with Salesforce and related systems. The role includes improving AI-enabled workflows and troubleshooting integrations across the marketing tech stack.

The position offers a hybrid work arrangement from Fenwick offices or remote work in the U.S., with in-office frequency determined by business needs.