Email Marketing Manager

Confidential Jobs; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player seeks a senior-level Email Marketing Manager with a blend of creative and technical expertise. This role involves leading email marketing efforts, ensuring high deliverability, compliance with legal standards, and optimizing campaigns based on data-driven insights. The ideal candidate thrives at the intersection of marketing strategy and technical infrastructure, driving engagement through compelling messaging. Join a dynamic team where your contributions will directly impact the success of innovative email marketing initiatives.

Qualifications

• Deep technical expertise in email systems and infrastructure.
• Proven success writing and optimizing outbound emails and newsletters.

Responsibilities

• Own the planning, execution, and optimization of email marketing campaigns.
• Analyze key performance metrics and deliver actionable insights.

Skills

Email Marketing Strategy

Technical Infrastructure

Data Analysis

Creative Copywriting

Leadership

Compliance Knowledge (CAN-SPAM, GDPR)

Tools

Apollo

SendGrid

HubSpot

Job description

Email Marketing Manager(Technical Focus)

Email Marketing Manager(Technical Focus)

This range is provided by Confidential Jobs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65.00/hr - $75.00/hr

We’re looking for a senior-level Email Marketing Manager who not only understands great messaging but also has the technical expertise to ensure campaigns land where they’re supposed to — in the inbox, not the spam folder. You'll be the go-to expert for both strategy and execution, blending creative copywriting with deep knowledge of the systems and processes that drive high-performance email marketing.

This role is ideal for someone who thrives at the intersection of marketing strategy, technical infrastructure, and data-driven execution. You’ll lead email marketing efforts from end to end while keeping a close eye on deliverability, compliance, and optimization.

What You’ll Do:

• Own the planning, execution, and optimization of email marketing campaigns for both internal and external audiences.
• Write and manage newsletters, lifecycle communications, and outbound campaigns using compelling, brand-aligned copy that drives engagement and conversions.
• Grow, manage, and segment email lists to ensure targeted, relevant messaging that aligns with user behavior and intent.
• Oversee all outbound initiatives including cold email campaigns, ensuring best practices are followed across the team.
• Analyze key performance metrics (deliverability, open rates, CTR, conversions) and deliver actionable insights to continually improve campaign effectiveness.
• Ensure technical excellence across all email operations:
• Manage and maintain domain and IP health.
• Oversee SPF, DKIM, DMARC, DNS records, and warming protocols.
• Ensure compliance with legal standards (CAN-SPAM, GDPR, etc.).
• Lead and mentor a small team of marketers and outbound contributors, holding them accountable while fostering a positive, collaborative culture.
• Collaborate cross-functionally with Sales, Product, and Content teams to ensure messaging and goals are aligned across channels.

What You’ll Bring:

• Deep technical expertise in email systems and infrastructure — familiarity with bounce handling, sender reputation management, authentication protocols (SPF, DKIM, DMARC), DNS management, and domain/IP warming strategies.
• Hands-on experience with tools like Apollo, SendGrid, Warmly/Instantly, and HubSpot.
• Proven success writing and optimizing outbound emails, newsletters, and automated lifecycle campaigns.
• A highly analytical mindset — you rely on data to make decisions and can quickly translate insights into action.
• Leadership experience, with a track record of coaching teams toward performance, accountability, and continuous improvement.
• Comfort working across platforms — including CRM systems, marketing automation platforms, and analytics tools.
• Strong knowledge of regulatory frameworks related to email marketing (CAN-SPAM, GDPR, and related global privacy standards).
• Adaptability and collaboration skills — you’re as comfortable getting deep into technical details as you are working across departments to align broader marketing efforts.

If you love blending the creative with the technical and are passionate about building high-performing email programs from the ground up, we’d love to hear from you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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