Email Marketing Manager

Gong; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Mental health support resources

Work from home stipend

Generous vacation days

Quarterly recharge company shutdowns

Parental leave

Employee equity

Commuter & parking benefits

Retirement savings

Training & development programs

Employee resource groups

Mentorship opportunities

Flexible wellness fund

Job summary

Gong is seeking an Email Marketing Manager to lead how Gong appears in the inbox, driving brand-led nurture and 1:1 outbound that accelerates MQL conversion.

You will craft audience-based messaging, leverage data and AI to optimize campaigns, and collaborate with Demand Gen, Content, and Sales to scale programs while maintaining voice and judgment.

Qualifications

• 5+ years in email marketing, lifecycle marketing, or related role in B2B SaaS or enterprise software
• Hands-on experience executing both marketing nurture programs and 1:1 sales-style emails
• Experience with Marketo and outbound engagement platforms
• Strong editorial instincts paired with data-driven decision making
• Knowledge of GTM fundamentals: ICP, personas, buying stages, signals

Responsibilities

• Lead and execute email programs across the full lifecycle: brand nurture, segment campaigns, and 1:1 outbound that moves MQLs
• Write, edit and optimize email copy for nurture, triggers, event follow-ups and high-intent sequences
• Support automated MQL follow up and signal-led motions with engagement platforms and sales leadership
• Maintain a library of email frameworks, subject-line patterns and reusable components
• Run structured testing programs (subject lines, send times, angles, CTAs) and use learnings to improve programs
• Collaborate with GTM and Sales to translate audience strategy into timely messaging
• Manage email deliverability and engagement quality across sends
• Leverage AI to generate variants, test angles and accelerate drafting
• Collaborate with Demand Gen, Content, Product Marketing, Field Marketing to reflect GTM priorities
• Apply QA and copy review processes to maintain a consistent quality bar

Skills

Email marketing

Lifecycle marketing

Data-driven messaging

A/B testing

AI-assisted writing

Team collaboration

Storytelling and copy

Tools

Marketo

Gong Engage

Outreach

Salesloft

Salesforce

Job description

• Gong is hiring a Email Marketing Manager to lead the execution of how Gong shows up in the inbox, which can include both marketing nurture programs and 1:1 marketing-supported outbound
• This is a craft role for someone who treats email as a conversion channel, not a delivery task, and who is equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies
• You think in audiences and angles, you use data to drive messaging relevance, and you use AI to explore options and accelerate iteration without sacrificing voice or judgment
• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer’s stage
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

Benefits

• Mental health support resources
• Work from home stipend
• Generous vacation days
• Quarterly recharge company shutdowns
• Parental leave
• Employee equity
• Commuter & parking benefits
• Retirement savings
• Training & development programs
• Employee resource groups
• Mentorship opportunities
• Flexible wellness fund

Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or SalesloftHands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programsStrong understanding of the difference between marketing email and sales emails as channels5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motionsBackground working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferredStrong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energyWorking understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signalsWorking knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPRCollaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your workProficiency in AI to write, test and improve