Email Marketing Manager

Gong.io; New York, Chicago (NY, IL); On-site; USD 121,000 - 175,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Wellbeing stipend

Mental health support

401(k) program

Education stipend

Flexible vacation

Parental leave

Recharge days

Work from home stipend

Job summary

Gong.io is hiring an Email Marketing Manager to lead email programs across lifecycle, from brand nurture to 1:1 sales-style outreach that drives MQL conversion. You’ll craft compelling copy, optimize for engagement, and leverage AI to accelerate iteration while preserving the brand voice.

You will collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to reflect GTM priorities and ensure consistent QA standards across Engage and other channels.

Qualifications

• 5+ years in email marketing, lifecycle marketing in B2B SaaS or enterprise software.
• Differentiate between marketing and sales emails and optimize for engagement.
• Hands-on experience with Marketo and Gong Engage or alternatives (Outreach/Salesloft).
• Proficiency in AI for writing, testing, and improving emails.
• Experience with A/B and multivariate testing and interpreting results.
• Knowledge of deliverability fundamentals, list hygiene, CAN-SPAM and GDPR.
• Understanding GTM basics: ICP, personas, buying stages and signals.
• Experience coordinating with sales teams (Marketo + Gong + Salesloft/Outreach + Salesforce).
• Strong editorial instincts and data-driven optimization mindset.
• Collaborative systems thinker who translates strategy into messaging.

Responsibilities

• Lead and execute email programs across lifecycle from brand to 1:1 outreach driving MQL conversion.
• Write, edit, and optimize email copy for nurture flows, lifecycle programs, triggers and re-engagement.
• Support automated MQL follow-ups with Engage flows, templates, and personalization frameworks.
• Maintain email framework library and ensure voice guidelines across sends.
• Run structured testing programs (subject lines, times, angles, CTAs, length, personalization).
• Collaborate with GTM to align messaging with moments and buyer stage.
• Monitor sender reputation, deliverability, and list health; ensure brand consistency.
• Leverage AI to generate variants and accelerate first drafts without losing voice.
• Partner with Demand Gen, Content, Product Marketing, and Field Marketing to reflect GTM priorities.

Skills

Email lifecycle

Sales-style emails

AI tooling

AB testing

Data-driven messaging

Deliverability knowledge

Collaboration with GTM

Editorial judgment

Audience segmentation

Tools

Marketo

Gong Engage

Outreach

Salesloft

Salesforce

Job description

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.

At Gong, you will join a company built on innovative products, ambitious goals, and passionate people. We are shaping the future of revenue intelligence and we want people who are excited to build what comes next. You will work with a team that dreams big, moves fast, and cares deeply about the craft and about each other. Here, transparency and trust are core to how we operate, and every person has the opportunity to make a visible impact. If you want to grow, stretch, and do work that truly matters, Gong is the place to do the best work of your career.

Gong is hiring a Email Marketing Manager to lead the execution of how Gong shows up in the inbox, which can include both marketing nurture programs and 1:1 marketing-supported outbound. This is a craft role for someone who treats email as a conversion channel, not a delivery task, and who is equally fluent in brand-led nurture, lifecycle messaging, and the kind of sharp, sales-style emails that get replies. You think in audiences and angles, you use data to drive messaging relevance, and you use AI to explore options and accelerate iteration without sacrificing voice or judgment.

RESPONSIBILITIES

• Lead and execute email programs across the full lifecycle, from 1:many brand and nurture programs to 1:few segment campaigns to 1:1 sales-style outreach that drives MQL conversion, ensuring every send has a clear audience, purpose, and next action
• Write, edit, and continuously optimize email copy that drives engagement and conversion: nurture flows, lifecycle programs, behavioral triggers, event follow-ups, MQL re-engagement, closed-lost reactivation, and high-intent sales sequences
• Support the automated sales MQL follow up and signal-led motions in partnership with Pipeline Ops and Sales leadership, building Gong Engage flows, reply-driving templates, and personalization frameworks that feel human, relevant, and worth responding to
• Contribute to and maintain a library of email frameworks, subject line patterns, and reusable messaging components, applying established voice and tone guidelines so programs scale without flattening into generic SaaS-speak
• Execute a structured testing program (subject lines, send times, angles, CTAs, length, format, personalization depth), track results against KPIs, and use the learnings to optimize programs
• Partner closely with the Senior GTM Automation & Systems Manager to translate audience strategy and segmentation into messaging that matches the moment, the signal, and the buyer's stage
• Manage email engagement quality and deliverability from a content perspective: sender reputation, engagement rates, list health signals, spam triggers, and brand consistency across every send
• Use AI tools as a core part of your craft, to generate variants, pressure-test angles, accelerate first drafts, and explore creative directions
• Collaborate with Demand Gen, Content, Product Marketing, and Field Marketing to ensure email programs reflect current GTM priorities, campaigns, and segment narratives
• Apply and uphold QA standards and copy review processes so every email that goes out, whether from Marketing or through Engage, meets a consistent quality bar

QUALIFICATIONS

• 5+ years in email marketing, lifecycle marketing, or a closely related role in B2B SaaS or enterprise software, with hands-on experience executing both marketing nurture programs and sales-style 1:1 email motions
• Strong understanding of the difference between marketing email and sales emails as channels
• Hands-on experience writing and optimizing email programs inside Marketo and sales engagement platforms like Gong Engage, Outreach, or Salesloft
• Proficiency in AI to write, test and improve
• Hands-on experience executing A/B and multivariate tests, with the analytical rigor to interpret results and apply learnings to optimize programs
• Working knowledge of email deliverability fundamentals, including engagement-based reputation, list hygiene, suppression strategy, CAN-SPAM and GDPR
• Working understanding of GTM strategy fundamentals, including ICP, personas, buying stages, and signals
• Background working in environments where marketing email and SDR outreach are tightly coordinated (e.g., Marketo + Gong + Salesloft/Outreach + Salesforce); experience writing for or partnering with sales teams is preferred
• Strong editorial instincts paired with strong data instincts; you obsess over the narrative, a single subject line, and the conversion rate of a 12-step nurture with equal energy
• Collaborative systems thinker who can partner closely with a technical automation counterpart, translate strategy into messaging, and clearly document your work

PERKS & BENEFITS

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.

The annual salary hiring range for this position is $121,000 - $175,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.

Are you legally authorized to work in the US?

Will you now or in the future require sponsorship for an immigration-related employment benefit, such as H-1B, E-3, TN, etc.?

This role requires candidates to live within a 60-mile radius from San Francisco, Salt Lake City, Austin, Chicago or New York City.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Gong.io’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A \"disabled veteran\" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A \"recently separated veteran\" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An \"active duty wartime or campaign badge veteran\" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An \"Armed forces service medal veteran\" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.