Email Marketing & Campaign Coordinator

Worcester Center for Performing Arts Inc; Worcester (MA); On-site; USD 42,000 - 58,000; Full time

Job summary

The Hanover Theatre and Conservatory for the Performing Arts seeks a Marketing Coordinator to own day-to-day email marketing and paid digital campaign production. You will work with the Marketing & Communications team to drive revenue-generating campaigns across venues, events, and programs.

You will craft copy, manage assets, segment audiences, and coordinate cross-department approvals, ensuring campaigns launch on time and align with organizational goals.

Qualifications

• 1-2 years of marketing, communications, digital content production, or graphic design experience (internships included).
• Proficiency in Microsoft Office; familiarity with Canva and Adobe Creative Suite (InDesign/Photoshop).
• Strong writing, editing, and proofreading skills with attention to detail and tone.
• Experience with email marketing platforms and/or CRM systems (e.g., AudienceView, Critical Impact, Mailchimp, Constant Contact).
• Experience with or interest in digital advertising platforms (Meta or TikTok Ads Manager).
• Interest in performing arts or nonprofit marketing preferred.
• Ability to manage multiple tasks, meet deadlines, and collaborate across teams.
• Availability for occasional evening and weekend events.

Responsibilities

• Create, design, schedule, and manage promotional and informational email campaigns across venues.
• Pull targeted audience lists from AudienceView (CRM) to support campaigns.
• Manage email marketing calendar and send schedule across departments.
• Coordinate approvals by gathering copy and assets from other departments.
• Track and report email campaign performance metrics.
• Assist with marketing campaigns for performances, programs, events, and initiatives.
• Write, edit, proof, and adapt promotional copy for email, paid digital advertising, print, and collateral.
• Pull targeted CRM lists to support paid advertising and other campaigns.
• Create and adapt paid digital assets (headlines, copy, images, video) for Meta, TikTok, Google, YouTube, etc.
• Create/adapt graphic assets for email, web, print materials, maintaining brand standards.
• Edit short-form video assets for ads.
• Upload and optimize media for emails and ads.
• Proofread webpages, printed materials, emails, and promotional content.
• Organize marketing files and support department operations.
• Support Creative Services Manager and Senior Manager of Marketing in campaigns.

Skills

Work hours flexibility

English proficiency

Adobe Creative Suite

Canva

Microsoft Office

CRM & email

Tools

Adobe Creative Suite (InDesign/Photoshop)

Canva

Microsoft Office

AudienceView (CRM)

Job description

The Hanover Theatre and Conservatory for the Performing Arts seeks a Marketing Coordinator to own day-to-day email marketing and paid digital campaign production. You will work with the Marketing & Communications team to drive revenue-generating campaigns across venues, events, and programs.

You will craft copy, manage assets, segment audiences, and coordinate cross-department approvals, ensuring campaigns launch on time and align with organizational goals.