Email Marketing Automation Specialist with Strategy & Analytics

FHLB Des Moines; Seattle (WA); Hybrid; USD 74,000 - 79,000; Full time

Job summary

University Marketing & Communications at the University of Washington is seeking a Digital Marketing Automation Specialist to advance our digital strategy through targeted email campaigns and marketing automation. The role develops, analyzes and optimizes campaigns to deepen relationships with UW constituents and strengthen the UW’s reputation as a leading public university.

The position offers a hybrid work schedule, with two days in the office and three days eligible for telework, and a

Qualifications

• Bachelor's degree in marketing, communications or related field AND three years of experience in digital marketing and/or communications.
• Experience with marketing automation software.
• Experience with A/B testing and performance analysis, including translating results into actionable insights for stakeholders.
• Proven experience with quality assurance review processes and exceptional attention to detail.
• Demonstrated ability to work with HTML and troubleshoot code-related problems.
• Experience executing digital fundraising appeals.
• Ability to work successfully and collaboratively with staff across multiple departments.
• Commitment to an inclusive work environment.

Responsibilities

• Email Campaign Implementation: Support email production, audience management, QA testing, and deployment.
• Strategy Development: Develop best practices for marketing automation and educate colleagues.
• Customer Support: Triage requests via ticket system and share best practices.
• Data Analytics: Analyze performance and suggest optimizations and AB tests.
• Other Duties: Assist rollout of new marketing automation features and governance.

Skills

Digital marketing

Communication

HTML troubleshooting

Education

Bachelor's degree in marketing, communications or related field

Tools

Marketing automation software

A/B testing tools

HTML debugging tools

Job description

University Marketing & Communications at the University of Washington is seeking a Digital Marketing Automation Specialist to advance our digital strategy through targeted email campaigns and marketing automation. The role develops, analyzes and optimizes campaigns to deepen relationships with UW constituents and strengthen the UW’s reputation as a leading public university.

The position offers a hybrid work schedule, with two days in the office and three days eligible for telework, and a