Education Marketing Manager - Digital Growth

University of Washington Medical Center; Seattle (WA); Hybrid; USD 78,000 - 84,000; Full time

Job summary

University of Washington School of Nursing is seeking a Marketing Manager to lead audience-facing marketing, focusing on digital advertising, social media, content, email marketing, automation, and performance analytics.

Reporting to the Director of Strategic Marketing Communications & Program Growth, you will own creative across channels, manage campaigns from planning to assessment, and advance the school’s enrollment and reputation during a period of growth and UW brand expansion.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

• Plan, build, and manage digital advertising campaigns across search and paid social to support academic program enrollment
• Develop advertising creative meeting brand and UW standards
• Monitor and optimize campaigns; reallocate based on performance
• Refine audience segments and targeting for program recruitment
• Collaborate with OSAA and Admissions to align campaign timing with recruitment cycles
• Support marketing planning for new and revised academic programs
• Coordinate with University Marketing on shared platforms and standards
• Provide ongoing measurement and reporting of campaign results

Skills

Digital advertising

Social media management

Email marketing

Marketing analytics

Content creation

Brand standards

Copywriting

Project management

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Salesforce

WordPress

Qualtrics

Hotjar

Adobe Creative Suite

Canva

Job description

University of Washington School of Nursing is seeking a Marketing Manager to lead audience-facing marketing, focusing on digital advertising, social media, content, email marketing, automation, and performance analytics.

Reporting to the Director of Strategic Marketing Communications & Program Growth, you will own creative across channels, manage campaigns from planning to assessment, and advance the school’s enrollment and reputation during a period of growth and UW brand expansion.