Email Marketing and Automation Specialist

SyncEzy; United States; Remote; USD 6,300 - 8,400; Full time

Benefits offered by this job

Internet/Phone allowance

Company hardware after probation

Flexible work environment

Education allowances

Growth opportunities

Leave policies

Zero commute

Job summary

SyncEzy is seeking a Digital Marketing Lead to design and execute global email campaigns for a SaaS integrations platform. This remote role collaborates with Sales and Marketing across time zones, including Australia, the UK, Europe, and the US.

You will build targeted email programs, optimize cadences, and drive demonstrations and post-event follow-ups. We seek 5+ years of B2B email marketing experience, strong automation skills (Zoho preferred), and a data-driven mindset.

Qualifications

• 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company
• Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered
• Confident with segmentation logic, lists, suppression, and CRM data
• A working grasp of customer data and analytics: you can read CRM and engagement data, spot segments worth targeting, and turn that into a clear recommendation
• Experience running sales cadences or working closely with a sales team
• Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction
• Comfortable with basic reporting in spreadsheets or a BI tool
• Clear written English and the judgement to know when copy needs another look
• Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US.

Responsibilities

• Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach.
• Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups.
• Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales.
• Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns.
• Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed.
• Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling.
• Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts.
• Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation.
• Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools like BuiltWith and Prospeo.
• Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing.

Skills

Email marketing

B2B marketing

Campaign management

Sales collaboration

Analytics & reporting

Education

Marketing or related field

Tools

Zoho Marketing Automation

Zoho CRM

HubSpot

Marketo

Pardot

ActiveCampaign

Job description

This is a remote position.

Team:Marketing, reporting to Jack Slater (Growth Marketer) and working closely with Sales

Location and hours:India

Type and salary range:6 lacs to 8 lacs per annum

About Us

SyncEzy is a growing SaaS Integrations Company in the B2B space, with a strong focus on the Trades and Service Industries. We connect world-class business apps with deep integrations. To learn more about us, check outwww.SyncEzy.com.

We are growing by leaps and bounds and need a Digital Marketing Lead to develop and implement global marketing strategies.

Role and Responsibilities:

• Build, segment, test, schedule, and optimize all email types, including product updates, case studies, webinar invites, and outreach.

• Manage complete lifecycle email ops for major trade shows—from pre-show invites and reminders to reply tagging and post-show follow-ups.

• Oversee outbound marketing emails, manage deliverability and reply tracking, and hand off warm leads directly to Sales.

• Continuously test subject lines, copy, and send times to optimize engagement and scale high-performing campaigns.

• Adapt approved messaging to fit target audiences and write concise, impactful email copy as needed.

• Maintain an advance email calendar for product updates, events, and releases to prevent last-minute scheduling.

• Partner with Sales to build, refine, and optimize high-converting email templates, cadences, and objection-handling playbooks based on call transcripts.

• Maintain and optimize workflows, lead journeys, and database hygiene withinZoho Marketing Automation.

• Ensure accurate campaign attribution, source tagging, and lead imports in the CRM while sourcing new leads via tools likeBuiltWithandProspeo.

• Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations for future messaging and testing.

Requirements

• 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company

• Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered

• Confident with segmentation logic, lists, suppression, and CRM data

• A working grasp of customer data and analytics: you can read CRM and engagement data, spot segments worth targeting, and turn that into a clear recommendation

• Experience running sales cadences or working closely with a sales team

• Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction.

• Comfortable with basic reporting in spreadsheets or a BI tool

• Clear written English and the judgement to know when copy needs another look

• Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US.

Must-have requirements for all Remote Roles with SyncEzy

• A very good internet connection: 100 Mbps minimum. (Please do a speed test BEFORE applying)

• A proper work desk/setup at home and a quiet place to work.

• A Laptop / Computer during your probation period; we will provide company hardware laptop / PC, Headphones, standup desk, etc., upon confirmation.

• Excellent English communication skills, written and verbal.

Benefits

Benefits

A TRUE Remote / Work from Home position. We are a Global Remote company and have been remote working long before it was made popular by COVID. We have staff dispersed across 4 continents. We pride ourselves on running a flat organization, with a friendly, easy-going culture.

Competitive Salary + All the below

• Allowance for Internet / Phone costs

• Company Hardware is provided after completing probation.

• Flexible, family-friendly & fun work environment

• Continuous development and education allowances.

• Excellent growth opportunities, and growth into leadership for the right candidate.

• Generous policies around leave / social and training allowances

• Zero Commute, Work while you work, play while you play—perfect Work / Life balance.