Senior Developer – Salesforce Marketing Cloud

Jobtailor; North Carolina; On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor in the United States is seeking a Salesforce Marketing Cloud Developer to design, implement, and support SFMC solutions across journeys and content.

The role emphasizes Automation Studio, Journey Builder, SQL, AMPscript, API integrations, and collaboration with cross-functional teams in an Agile setup. Certification preferred.

Qualifications

• Bachelor's degree or higher in CS/IT or related field.
• Five+ years hands-on SFMC development experience.
• Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder.
• Proficiency in AMPscript, SQL, data modeling, and API integrations.
• Experience integrating SFMC with CRM and enterprise marketing platforms.
• Experience with Agile/Scrum/SAFe delivery.
• Strong analytical and communication skills.
• SFMC Developer Certification preferred.
• Experience with Adobe Experience Cloud integrations (preferred).

Responsibilities

• Design and implement SFMC solutions across campaigns and journeys.
• Develop dynamic content, segmentation, triggers, and automated journeys.
• Integrate SFMC with Salesforce CRM, Adobe Experience Cloud, and other tools.
• Ensure scalability, security, and compliance requirements.
• Collaborate with stakeholders to translate product vision into technical solutions.
• Participate in Agile ceremonies and promote best practices.
• Mentor junior developers and advance team capabilities.
• Create and maintain technical docs and runbooks.

Skills

SFMC development

Automation Studio

AMPscript

Agile methodologies

Communication skills

Education

Bachelor's degree in CS/IT/related

Tools

Salesforce CRM

Adobe Experience Cloud

Tableau

AWS

APIs

Job description

• Design, develop, test, implement, and support Salesforce Marketing Cloud solutions
• Develop dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys
• Integrate Salesforce Marketing Cloud with Salesforce CRM, Adobe Experience Cloud solutions, CDPs, analytics tools, and cloud-based technologies
• Ensure solutions meet scalability, security, compliance, and operational support requirements
• Collaborate with product owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions
• Participate in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospectives
• Promote engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance
• Troubleshoot production issues, monitor platform performance, and implement reliability and efficiency enhancements
• Create and maintain technical documentation, development standards, and operational procedures
• Evaluate emerging technologies, including AI-driven marketing solutions, to improve personalization and campaign effectiveness
• Mentor junior developers and advance team technical capabilities and engineering standards

Requirements

• Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience
• Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions
• Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities
• Proficiency with AMPscript, SQL, data modeling, and API integrations
• Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms
• Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe
• Strong analytical, troubleshooting, and problem-solving skills
• Excellent verbal and written communication skills with the ability to collaborate across business and technology teams
• Salesforce Marketing Cloud Developer Certification preferred
• Experience with Salesforce Marketing Cloud integrations with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer preferred
• Experience with Tableau and cloud technologies, preferably AWS preferred
• Exposure to data governance, data privacy, information security, and regulatory compliance practices preferred
• Experience with Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization preferred
• Experience supporting product-led operating models and modern digital marketing ecosystems preferred
• Vanguard is not offering visa sponsorship for this position

Core Competencies

Demonstrates expertise in designing and implementing Salesforce Marketing Cloud solutions, with a strong focus on automation, audience segmentation, and integration with various marketing technologies. Proficient in agile methodologies and committed to engineering best practices, including test-driven development and quality assurance.

Highest-signal resume keywords

• Salesforce Marketing Cloud Development
• Automation Studio
• AMPscript
• Agile Methodologies
• Salesforce Marketing Cloud Developer Certification

ATS Optimization Keywords

Hard Skills

• Salesforce Marketing Cloud Solutions
• SQL
• API Integrations
• Data Modeling
• Triggered Communications
• Dynamic Content Development
• Audience Segmentation Strategies
• Cloud-Based Technologies
• Troubleshooting
• Quality Assurance

Soft Skills

• Analytical Skills
• Problem-Solving Skills
• Verbal Communication
• Written Communication
• Collaboration

Certifications & Qualifications

• Salesforce Marketing Cloud Developer Certification

Industry Keywords

• Data Governance
• Data Privacy
• Information Security
• Regulatory Compliance
• Generative AI Technologies

Tools & Technologies

• Salesforce CRM
• Adobe Experience Cloud
• Tableau
• AWS
• Real-Time CDP
• Journey Optimizer