Senior Email Developer – Salesforce

Jobtailor

Massachusetts

On-site

USD 100,000 - 160,000

Full time

14 days+

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Job summary

Fidelity Investments in Massachusetts seeks a skilled Email Marketing Engineer to enhance and expand our customer communications. You will drive email development using Salesforce Marketing Cloud, delivering targeted emails, automations, and journeys with best practices for deliverability and performance.

You will collaborate across teams to ensure data-driven, timely messaging while optimizing processes, troubleshooting, and contributing to release management.

Qualifications

Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email.
Expertise building emails, automations, and journeys in Salesforce Marketing Cloud.
Experience with ESP platforms and email marketing best practices.
Strong problem solving and attention to detail in complex dynamic content.
Excellent communication and collaborative skills.

Responsibilities

Build emails, automations, and journeys in Salesforce Marketing Cloud.
Handle complex dynamic content scenarios and shared templates.
Triage and resolve rendering issues across email clients.
Contribute to release management and production installs.
Train and upskill teammates on best practices.

Skills

Advanced HTML & CSS

Email development

Salesforce Marketing Cloud

Email automation

Problem solving

Communication

Tools

Salesforce Marketing Cloud

Sales Cloud

Adobe Target

Job description

• enhance, expand, and support our systems that deepen our relationship with millions of our customers
• use data to plan and execute personal, relevant, and timely promotional, service and regulatory email communications
• serve as Fidelity’s Center of Excellence on current and emerging practices and technologies that power our customer obsessed email marketing programs.
• responsible for ongoing process documentation, training, troubleshooting, problem solving on our Salesforce Marketing Cloud, email platform.
• apply your Salesforce Marketing Cloud expertise to help the team to continue to innovate and increase efficiency

Requirements

Multiple years of Advanced Front-End HTML and CSS coding experience, specifically in Email
Email service platform provider (ESP) knowledge, systems, information technology a plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Adobe Target)
Experience with one or more of the following areas: digital production, MarTech, marketing, and/or creative highly desired
Email Development subject matter expert with experience building emails, automations, and journeys in Salesforce Marketing Cloud
Proven knowledge of how to solve for Complex dynamic content scenarios
Use of shared templates, scripts, and content
Cross Email client rendering issues such as Dark Mode, Outlook-specific limitations, and Embedded Video Player compatibility and capabilities
Experience contributing to release management processes and production installs
Execute email campaigns utilizing email marketing best practices to create and code interactive experiences to support business initiatives.
Clear understanding of impact to a firm’s reputation if they are flagged by blacklisting groups
SQL Query experience is a plus.
Excellent communication skills required
Curious and intellectually honest. Dedication to continuous growth, development, and improvement
Enjoy tracking, triaging, and solving issues in real-time
Strong attention to detail and methodical thinking
Entrepreneurial and agile mentality, with a bias towards action
Passion for training and upskilling others

Core Competencies

Demonstrates expertise in Salesforce Marketing Cloud for email development, including building emails, automations, and journeys, while applying advanced HTML and CSS coding skills. Strong focus on email marketing best practices, problem-solving, and continuous improvement in customer engagement strategies.

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