Email Marketer

Texas-Capital-Bank; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance coverage

Wellness program

401K match

Paid time off

Job summary

Texas Capital Bank is seeking a skilled email marketing professional to drive campaigns across Marketing, Enablement, and Technology teams in Austin. You will craft, deploy, and optimize email programs leveraging Salesforce Marketing Cloud and HTML best practices.

The role emphasizes campaign performance analysis, A/B testing, deliverability, and strong collaboration skills to ensure aligned communications and effective audience engagement.

Qualifications

• 3-5 years of experience in email or digital marketing is preferred.
• Familiarity with Salesforce Marketing Cloud is a plus.
• Basic understanding of HTML and email design principles is required.
• Bachelor’s degree in marketing, communications, business, or related field preferred.

Responsibilities

• Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment.
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency.
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists.
• Help monitor campaign performance and contribute to reporting and insights.
• Participate in A/B testing efforts to improve engagement.
• Assist in quality assurance checks, including link validation and tracking parameters.
• Maintain deliverability standards and list hygiene practices.
• Stay informed on SFMC features and email marketing best practices.
• Contribute to workflow improvements and documentation.
• Perform additional tasks and support ad hoc projects as needed.

Skills

Email marketing

Salesforce Marketing Cloud

HTML basics

Attention to detail

Analytical mindset

Teamwork

Communication skills

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Email Studio

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.ResponsibilitiesFacilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deploymentCollaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistencySupport the creation and maintenance of email templates, Cloud Pages, and subscription listsHelp monitor campaign performance and contribute to reporting and insightsParticipate in A/B testing efforts (e.g., subject lines, content variations) to improve engagementAssist in quality assurance checks, including link validation, landing page accuracy, and tracking parametersHelp maintain deliverability standards and support list hygiene practicesStay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practicesContribute to workflow improvements and documentationPerform additional tasks and support ad hoc projects as neededQualifications3-5 years of experience in email marketing or digital marketing preferredFamiliarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plusBasic understanding of HTML and email design principlesStrong attention to detail and organizational skillsAnalytical mindset with interest in campaign performance and optimizationExcellent communication and teamwork skillsAbility to learn quickly and adapt in a dynamic environmentBachelor’s degree in marketing, communications, business, or related field preferredThe duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.