Email Lifecycle Production Manager

F. Hoffmann-La Roche AG; South San Francisco (CA); Hybrid; USD 113,000 - 211,000; Full time

Job summary

Genentech is seeking a Digital Experience Email Production Manager in South San Francisco, CA to lead the planning, coordination, and execution of email and lifecycle campaigns.

You will partner with Marketing, Product Owners, analytics, and external agencies to deliver high-quality communications that support engagement and drive lifecycle programs, while continuously improving workflows and playbooks for future omnichannel experiences.

Qualifications

• Bachelor's degree and 5+ years in email marketing and lifecycle programs.
• Hands-on execution of Email Marketing and Lifecycle campaigns (setup, segmentation, QA, optimization, performance).
• Experience with marketing automation tools and analytics platforms.

Responsibilities

• Plan, coordinate, and execute email and lifecycle campaigns with QA, UAT, approvals, and deployment.
• Collaborate with Marketing, Product Owners, analytics, and agencies to drive engagement and conversions.
• Manage multiple projects, ensuring milestones, approvals, and compliance.
• Design and improve toolkits, standards, and processes for campaigns and playbooks.
• Act as main contact for internal teams and vendors, guiding tool adoption.

Skills

Email marketing

Lifecycle marketing

Marketing automation

Project management

Communication

Collaboration

Healthcare experience

Education

Bachelor's degree

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Iterable

Job description

Genentech is seeking a Digital Experience Email Production Manager in South San Francisco, CA to lead the planning, coordination, and execution of email and lifecycle campaigns.

You will partner with Marketing, Product Owners, analytics, and external agencies to deliver high-quality communications that support engagement and drive lifecycle programs, while continuously improving workflows and playbooks for future omnichannel experiences.