Production Manager, Email Strategy

F. Hoffmann-La Roche AG; South San Francisco (CA); Hybrid; USD 113,000 - 211,000; Full time

Job summary

Genentech is seeking a Digital Experience Email Production Manager in South San Francisco, CA to lead the planning, coordination, and execution of email and lifecycle campaigns.

You will partner with Marketing, Product Owners, analytics, and external agencies to deliver high-quality communications that support engagement and drive lifecycle programs, while continuously improving workflows and playbooks for future omnichannel experiences.

Qualifications

• Bachelor's degree and 5+ years in email marketing and lifecycle programs.
• Hands-on execution of Email Marketing and Lifecycle campaigns (setup, segmentation, QA, optimization, performance).
• Experience with marketing automation tools and analytics platforms.

Responsibilities

• Plan, coordinate, and execute email and lifecycle campaigns with QA, UAT, approvals, and deployment.
• Collaborate with Marketing, Product Owners, analytics, and agencies to drive engagement and conversions.
• Manage multiple projects, ensuring milestones, approvals, and compliance.
• Design and improve toolkits, standards, and processes for campaigns and playbooks.
• Act as main contact for internal teams and vendors, guiding tool adoption.

Skills

Email marketing

Lifecycle marketing

Marketing automation

Project management

Communication

Collaboration

Healthcare experience

Education

Bachelor's degree

Tools

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Iterable

Job description

The Opportunity

As a Digital Experience Email Production Manager, you will be part of Genentech’s Data, Digital and Analytics (DDA) function. You will oversee the planning, coordination, and hands-on execution of email and lifecycle marketing campaigns, ensuring operational excellence, compliance, quality, and timely deployment across house email and VAE programs. You will partner cross-functionally to deliver impactful, high-quality communications that support Genentech brands and customer engagement objectives. This role bridges marketing strategy and campaign execution, driving operational discipline, effective coordination, and continuous improvement across Marketing, Product, execution, and agency teams. While primarily focused on email production and campaign delivery today, the role will also help strengthen the processes, platforms, and capabilities needed to support more connected lifecycle and omnichannel experiences over time.

Responsibilities

Campaign Execution: Plans, coordinates, executes, and supports the optimization of email and lifecycle marketing campaigns, ensuring alignment with design, experience, compliance, and technical execution standards. Manages the full production cycle from intake and creative handoff through campaign setup, QA, UAT, approvals, deployment, and post-launch monitoring.

Cross-Functional Partnership: Collaborates with Marketing, Product Owners, execution teams, analytics partners, and external agencies to prioritize, coordinate, and deliver campaigns that support engagement, conversion, and broader customer journey objectives.

Project & Workflow Management: Manages multiple simultaneous projects, balancing business priorities, stakeholder expectations, ambiguity, and technical constraints, while ensuring adherence to milestones, approvals, and compliance requirements.

Process Architecture & Continuous Improvement: Designs, documents, and continuously improves toolkits, standards, and processes, maintaining comprehensive documentation on requirements, production flows, channel best practices, campaign calendars, and playbooks.

Stakeholder & Change Management: Acts as the main point of contact for internal teams and vendors, applying change management practices to drive the sustainable adoption of new tools, processes, and systems.

Who you are

• You have a Bachelors degree
• You have 5 years experience in email marketing and lifecycle marketing
• Must have robust Marketing Automation experience, including managing the hands-on execution of both Email Marketing and Lifecycle Marketing campaigns (setup, segmentation, QA, optimization, and performance monitoring).
• Experience executing email marketing campaigns, with exposure to lifecycle marketing programs, triggered communications, or customer journey activation.
• Experience with marketing automation tools (Adobe Journey Optimizer, Salesforce Marketing Cloud (SFMC), Braze, or Iterable) and analytics platforms.
• Strong project management skills to lead operational delivery and ensure efficient resource utilization.
• Excellent communication and collaboration skills to align cross-functional teams and enterprise stakeholders.
• Experience in healthcare or other regulated industries.

Preferred Qualifications

• Experience with Adobe Journey Optimizer (AJO) is highly preferred.
• Prior experience supporting the execution of multichannel or omnichannel lifecycle programs that contribute to more cohesive customer journeys.
• Experience activating above-campaign digital marketing initiatives through channel experiences and supporting product or campaign optimization pilots.
• Familiarity with omnichannel systems and tools, including workflow, campaign automation, CRM, AEM, or any other content management systems.
• Strong understanding of compliance and regulatory frameworks in campaign management.

Location

Location - This role is South San Francisco, CA Preferred; however may consider remote flexibility if outside the South San Francisco, CA Bay area. Relocation benefits are NOT offered on this posting.

Compensation

The expected salary range for this position based on the primary location of South San Francisco, CA is $113,400/yr to $210,600/yr. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Who We Are

Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. The next step is yours.

Equal Opportunity Statement

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.