Email Lead Generation Specialist

Motion Recruitment Partners LLC; Birmingham (AL); Remote; USD 50,000 - 90,000; Full time

Job summary

An innovative firm is on the lookout for an Email Lead Generation Specialist who excels in crafting targeted email campaigns that drive engagement and conversions. This role focuses on utilizing Klaviyo to develop effective lead generation strategies and manage drip campaigns, ensuring high-quality leads are nurtured through the sales funnel. With a strong emphasis on CRM expertise, particularly in Dynamics 365, the ideal candidate will collaborate with sales and marketing teams to align efforts and optimize results. This contract position offers the potential for conversion to full-time and is open to remote candidates, making it an exciting opportunity for skilled professionals looking to make an impact.

Qualifications

• 5+ years experience in email lead generation and marketing.
• Strong background in CRM, particularly with Dynamics 365.
• Expertise in crafting effective email campaigns using Klaviyo.

Responsibilities

• Develop and optimize email lead generation campaigns.
• Create and manage drip campaigns to nurture leads.
• Monitor campaign performance and make data-driven adjustments.

Skills

Klaviyo

MS Office Suite

CRM and CMS experience

Education

Bachelor Degree

Tools

Dynamics 365

Job description

Join to apply for the Email Lead Generation Specialist role at Motion Recruitment.

We are seeking a highly experienced professional with a strong background in Email, Paid, and Lead Generation Marketing, as well as CRM expertise. The ideal candidate will have a proven track record in using Klaviyo to craft effective email lead generation campaigns that drive clicks and conversions, with extensive experience in drip campaigns. Familiarity with lead scoring is a plus. A background in CRM, particularly with Dynamics 365, is highly preferred. This role does not require expertise in Google paid ads or generalist marketing skills. The primary focus will be on creating targeted email strategies that generate high-quality leads and effectively nurture them through the sales funnel.

This position has the potential to convert to a full-time employee and is open to remote candidates.

Contract Duration: 6 months plus

Required Skills & Experience

• Klaviyo
• MS Office Suite
• CRM and CMS experience

Desired Skills & Experience

• MS Dynamics is a plus
• Bachelor Degree
• 5+ years experience
• Load leading into the CMS

What You Will Be Doing

Daily Responsibilities

• Develop, implement, and optimize email lead generation campaigns to drive engagement and conversions.
• Create and manage drip campaigns to nurture leads through the sales funnel.
• Design and execute targeted email marketing strategies to generate high-quality leads.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.
• Collaborate with sales and marketing teams to align email campaigns with overall lead generation strategies.
• Leverage CRM tools (preferably Dynamics 365) to manage and segment leads effectively.
• Score and prioritize leads to optimize follow-up and conversion efforts.

Posted By: Jessica Eisenberg

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing and Sales
• Staffing and Recruiting

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