Email & Digital Copywriter for Fashion & Wellness Brand

Vuori; Carlsbad (CA); On-site; USD 71,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Per

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori is seeking a Copywriter to join our copy team and help shape how the brand shows up across the digital customer journey. With a primary focus on email, this writer will create sharp, engaging copy across paid media, loyalty, digital marketing, and select seasonal and omnichannel initiatives.

You’ll translate product stories, campaign ideas, and brand priorities into copy that feels distinctly Vuori—clear, considered, relevant, and made for the channel.

Qualifications

• 4+ years copywriting experience in consumer, fashion, lifestyle, wellness, retail, or creative agency.
• Strong portfolio showing digital-first copy across email, paid media, and other channels.
• Concise writer who balances brand storytelling with performance objectives.

Responsibilities

• Write and develop copy across Vuori’s digital ecosystem, focusing on email and expanding to paid media, loyalty, and omnichannel initiatives.
• Translate product stories and brand priorities into compelling, channel-appropriate copy.
• Own email copy from subject line to CTA, balancing narrative with commercial goals.
• Produce concise, high-impact paid media copy across formats and audiences.
• Collaborate with designers, marketers, CRM, loyalty, e-commerce, and cross-functional teams.
• Develop deep product understanding to turn details into clear reasons to care.
• Adapt Vuori’s voice across channels while maintaining consistency and high standards.

Skills

Copywriting

Digital copy

Portfolio

Brand storytelling

Job description

Vuori is seeking a Copywriter to join our copy team and help shape how the brand shows up across the digital customer journey. With a primary focus on email, this writer will create sharp, engaging copy across paid media, loyalty, digital marketing, and select seasonal and omnichannel initiatives.

You’ll translate product stories, campaign ideas, and brand priorities into copy that feels distinctly Vuori—clear, considered, relevant, and made for the channel.