Manager, Product Marketing

Vuori; Carlsbad (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Vuori Discount & Industry Perks

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori is seeking an experienced Manager, Product Marketing to bridge Merchandising, Design, Creative, and Marketing. You will own the Men's product marketing, shaping positioning, stories, and seasonal go‑to‑market readiness to launch products with clarity and commercial impact.

You will partner with cross-functional teams to define products, create narratives, and lead launches, ensuring accurate details across channels and strong consumer storytelling.

Qualifications

• Bachelors degree or equivalent experience preferred.
• 6+ years in Product Marketing, Brand Marketing, Merchandising, Product Management, or related fields in apparel or lifestyle brands.
• Experience developing product positioning, storytelling frameworks, and go-to-market strategies.
• Understand apparel product creation from concept to market launch.
• Strong cross-functional leadership and stakeholder influence.
• Proven ability to manage complex projects and timelines in fast-paced settings.
• Excellent written and verbal communication with executive-ready briefs.

Responsibilities

• Lead as the dedicated Product Marketing lead for Men's business, owning positioning, storytelling, and go-to-market readiness.
• Collaborate with Merchandising, Design, and Product Development to define products and target consumers.
• Develop seasonal narratives, franchise strategies, naming, and creative briefs.
• Coordinate cross-functional launches across Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce.
• Own launch readiness reviews, communications, and milestone tracking for commercial success.
• Ensure accurate product information, naming, timing, and asset readiness across channels.
• Translate product intent into compelling consumer storytelling for all touchpoints.
• Analyze launch performance and improve storytelling and outcomes over time.

Skills

Product marketing

Brand marketing

Go-to-market strategies

Cross-functional leadership

Communication

Storytelling

Project management

Analytics

Education

Bachelor's degree or equivalent

Tools

Product information management systems

Product data workflows

Retail merchandising processes

Job description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We are looking for an experienced and highly collaborative individual to fill the Manager, Product Marketing role at Vuori. This role sits at the center of product creation and market execution, serving as the strategic bridge between Merchandising, Design, Creative, and Marketing. This role will serve as the dedicated owner of Men's Product Marketing, you will shape product positioning, develop compelling product stories, drive seasonal go-to-market readiness, and ensure every product is launched with accuracy, clarity, and commercial impact. This is a unique opportunity to help continue to build the future of Product Marketing at one of the fastest-growing apparel brands, building scalable processes, elevating product storytelling, and ensuring the intent behind every product comes to life across all consumer touchpoints.

What you'll get to do:

• Serve as the dedicated Product Marketing lead for the Men's business, owning product positioning, storytelling, and go-to-market readiness across the entire assortment.
• Partner closely with Merchandising, Design, and Product Development to define what products are, who they are for, and why they matter to consumers, ensuring positioning is clear and differentiated.
• Develop seasonal product narratives, franchise strategies, naming recommendations, and creative briefs that inspire consumer-facing marketing programs.
• Lead cross-functional alignment across Product Creation, Merchandising, Creative, Brand Marketing, Retail, Sales, and E-commerce to deliver successful product launches.
• Own seasonal launch management, readiness reviews, launch communications, and milestone tracking to ensure organizational preparedness and commercial success.
• Act as a critical source of truth for Men's product information, ensuring accuracy across product details, naming, launch timing, inventory awareness, key looks, and marketing assets.
• Partner with channel and creative teams to translate product intent into compelling consumer-facing storytelling across all touchpoints.
• Analyze launch performance and identify opportunities to improve product storytelling, go-to-market execution, and commercial outcomes over time.

Qualifications

Who you are:

• Bachelor's degree or equivalent years of experience preferred.
• 6+ years of experience in Product Marketing, Brand Marketing, Merchandising, Product Management, or related fields within apparel, footwear, consumer goods, or lifestyle brands.
• Demonstrated experience developing product positioning, storytelling frameworks, and go-to-market strategies.
• Strong understanding of the apparel product creation process from concept through market launch.
• Exceptional cross-functional leadership skills with the ability to create relationships and influence stakeholders across multiple teams and organizational levels.
• Proven ability to manage complex projects, competing priorities, and seasonal timelines in a fast-paced environment.
• Strong written and verbal communication skills with experience developing briefs, presentations, and executive-ready communications.
• Passion for product, consumer insights, and creating meaningful brand experiences through exceptional storytelling.

Preferred Qualifications

• Experience within premium apparel, activewear, outdoor, footwear, or lifestyle brands.
• Experience supporting category, franchise, or divisional businesses with broad product assortments.
• Familiarity with product information management systems, product data workflows, and retail merchandising processes.
• Experience leading seasonal launch planning and commercial readiness initiatives.

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees:

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $100,000 per year - $130,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.