Copywriter

Vuori; Carlsbad (CA); On-site; USD 71,000 - 90,000; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Per

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori is seeking a Copywriter to join our copy team and help shape how the brand shows up across the digital customer journey. With a primary focus on email, this writer will create sharp, engaging copy across paid media, loyalty, digital marketing, and select seasonal and omnichannel initiatives.

You’ll translate product stories, campaign ideas, and brand priorities into copy that feels distinctly Vuori—clear, considered, relevant, and made for the channel.

Qualifications

• 4+ years copywriting experience in consumer, fashion, lifestyle, wellness, retail, or creative agency.
• Strong portfolio showing digital-first copy across email, paid media, and other channels.
• Concise writer who balances brand storytelling with performance objectives.

Responsibilities

• Write and develop copy across Vuori’s digital ecosystem, focusing on email and expanding to paid media, loyalty, and omnichannel initiatives.
• Translate product stories and brand priorities into compelling, channel-appropriate copy.
• Own email copy from subject line to CTA, balancing narrative with commercial goals.
• Produce concise, high-impact paid media copy across formats and audiences.
• Collaborate with designers, marketers, CRM, loyalty, e-commerce, and cross-functional teams.
• Develop deep product understanding to turn details into clear reasons to care.
• Adapt Vuori’s voice across channels while maintaining consistency and high standards.

Skills

Copywriting

Digital copy

Portfolio

Brand storytelling

Job description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

Vuori is looking for a Copywriter to join our copy team and help shape how the brand shows up across the digital customer journey. With a primary focus on email, this writer will create sharp, engaging copy across paid media, loyalty, digital marketing, and select seasonal and omnichannel initiatives. You’ll translate product stories, campaign ideas, and brand priorities into copy that feels distinctly Vuori—clear, considered, relevant, and made for the channel. This is a highly collaborative role for a versatile writer with strong instincts, an eye for detail, and the ability to move fluidly between a subject line, a product story, and a larger brand moment.

What you’ll get to do

• Write and develop copy across Vuori’s digital ecosystem, with a primary focus on email and additional work spanning paid media, loyalty, digital marketing, and select omnichannel initiatives.
• Bring product stories to life across the customer journey, translating larger creative ideas into compelling, channel-right executions.
• Own email copy from subject line through CTA, finding fresh ways to balance brand storytelling, product education, and commercial objectives.
• Write concise, high-impact copy for paid media across a range of formats, audiences, products, and campaign objectives.
• Partner closely with designers, art directors, marketers, CRM, loyalty, e-commerce, and other cross-functional teams to develop work where copy and visual storytelling feel considered together.
• Develop a deep understanding of Vuori’s products, fabrics, technologies, and customer, turning product details into clear and compelling reasons to care.
• Adapt Vuori’s voice thoughtfully across channels and audiences while maintaining a consistent point of view and high creative standard.
• Contribute ideas beyond the brief, bringing curiosity, cultural awareness, and a strong editorial perspective to the work.

Qualifications

Who you are

• 4+ years of copywriting experience, ideally within a consumer, fashion, lifestyle, wellness, retail, or creative agency environment.
• A strong portfolio demonstrating digital-first copywriting across email, paid media, and/or other consumer-facing channels.
• A sharp, concise writer who understands that some of the hardest-working copy can also be the shortest.
• Strong product storyteller with the ability to translate features, benefits, and technical information into language that feels human and compelling.
• Comfortable moving between brand storytelling and performance-minded copy—and understands that the strongest work can do both.
• Highly collaborative and comfortable partnering closely with creative and cross-functional teams from brief through final execution.
• Organized, detail-oriented, and able to manage multiple projects, feedback streams, and deadlines in a fast-moving creative environment.
• Curious, adaptable, and tuned into culture, language, and the way brands communicate today.

Additional Information

Our investment in you

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $71,000 per year - $90,000 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.