Brand Storytelling & Content Lead

Vuori, Inc; Carlsbad (CA); On-site; USD 100,900 - 129,780; Full time

Benefits offered by this job

Health Insurance

Savings and Retirement Plan

Employee Assistance Program

Generous Vuori Discount & Industry Per

Paid Time Off

Wellness & Fitness benefits

Job summary

Vuori, Inc. in Carlsbad, CA is seeking a Brand Content Manager to lead end-to-end content across platforms, write briefs, support calendar moments, and coordinate production to ensure on-brand storytelling.

This role balances hands-on execution with project leadership, collaborating with Brand Activations, Marketing, and Creative teams to deliver engaging content that aligns with strategy and SEO goals. The successful candidate has 7+ years of brand content and digital marketing experience.

Qualifications

• 7+ years of experience in brand content creation and social media.
• Strong understanding of content production, storytelling, and digital platforms.
• Experience managing multiple projects, setting priorities, and meeting deadlines in a collaborative environment.
• Skilled at briefing creative teams or agencies, managing deliverables through execution.
• Proficiency with content management systems, analytics tools, and social platforms.
• Excellent communication, presentation, and organizational skills.
• Creative thinker with a strong eye for detail and a passion for storytelling and digital marketing.

Responsibilities

• Manage end-to-end content process from briefing through rollout, ensuring cross-functional alignment and timely execution.
• Support the execution of brand content strategies across channels, coordinating production with internal teams and external agencies.
• Partner with Brand Activations, Performance Marketing, Sports Marketing, and other teams to ensure consistent storytelling across touchpoints.
• Collaborate with Performance Marketing to provide paid support for brand initiatives.
• Own the blog content calendar, briefs, and ensure content goes live on time with SEO alignment.
• Work with Creative teams to ensure briefs and deliverables are clear and actionable.
• Track and analyze content performance, reporting monthly on insights and recommendations.
• Stay current on industry trends, formats, and best practices to support brand storytelling.

Skills

Brand content

Social media

Project management

Briefing

CMS & analytics

Communication

Creative storytelling

Job description

Vuori, Inc. in Carlsbad, CA is seeking a Brand Content Manager to lead end-to-end content across platforms, write briefs, support calendar moments, and coordinate production to ensure on-brand storytelling.

This role balances hands-on execution with project leadership, collaborating with Brand Activations, Marketing, and Creative teams to deliver engaging content that aligns with strategy and SEO goals. The successful candidate has 7+ years of brand content and digital marketing experience.