Email Campaigns Specialist II

MVW Services Corporation; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

Marriott Vacations Worldwide is seeking a Specialist II, Communications to build, test, and optimize emails, landing pages, and texts across brands, partnering with the Director of Communication Services to improve engagement. You will manage QA, personalization testing, scheduling, and CAN-SPAM compliant content, while analyzing performance metrics and delivering regular campaign insights.

The role requires collaboration with internal and external teams and staying current with email marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or related business field or five (5) years of Digital Marketing or Email Marketing experience.
• Marketing Cloud certifications is a plus.
• Experience with HTML and CSS is a plus.

Responsibilities

• Develop and test content for building new and optimizing communications programs—emails, landing pages, texts, etc.
• Perform QA on development work verifying copy, design, and functionality match campaign specifications.
• Perform testing for dynamic content and personalization based on data quality and audience attributes.
• Partner with internal/external teams to create and proof communication design, channel and copy.
• Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
• Develop email content in accordance with CAN-SPAM guidelines.
• Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
• Regular reporting of campaign performance and recommendations for improvement.
• Stay current with email marketing industry trends.
• Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
• Perform all other duties as assigned.

Skills

Administration

Maintaining Confidentiality

Analytical Skills

Computer Skills

Learning

Decision-Making

Education

Bachelor's degree in Marketing, Communications, or related business field

5 years of Digital Marketing or Email Marketing experience

Marketing Cloud certifications

HTML & CSS knowledge

Tools

HTML

CSS

Mailchimp

ExactTarget/Marketing Cloud

Job description

Marriott Vacations Worldwide is seeking a Specialist II, Communications to build, test, and optimize emails, landing pages, and texts across brands, partnering with the Director of Communication Services to improve engagement. You will manage QA, personalization testing, scheduling, and CAN-SPAM compliant content, while analyzing performance metrics and delivering regular campaign insights.

The role requires collaboration with internal and external teams and staying current with email marketing