Communications Specialist II

MVW Services Corporation; United States; On-site; USD 70,000 - 95,000; Full time

Job summary

Marriott Vacations Worldwide is seeking a Specialist II, Communications to build, test, and optimize emails, landing pages, and texts across brands, partnering with the Director of Communication Services to improve engagement. You will manage QA, personalization testing, scheduling, and CAN-SPAM compliant content, while analyzing performance metrics and delivering regular campaign insights.

The role requires collaboration with internal and external teams and staying current with email marketing

Qualifications

• Bachelor's degree in Marketing, Communications, or related business field or five (5) years of Digital Marketing or Email Marketing experience.
• Marketing Cloud certifications is a plus.
• Experience with HTML and CSS is a plus.

Responsibilities

• Develop and test content for building new and optimizing communications programs—emails, landing pages, texts, etc.
• Perform QA on development work verifying copy, design, and functionality match campaign specifications.
• Perform testing for dynamic content and personalization based on data quality and audience attributes.
• Partner with internal/external teams to create and proof communication design, channel and copy.
• Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
• Develop email content in accordance with CAN-SPAM guidelines.
• Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
• Regular reporting of campaign performance and recommendations for improvement.
• Stay current with email marketing industry trends.
• Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
• Perform all other duties as assigned.

Skills

Administration

Maintaining Confidentiality

Analytical Skills

Computer Skills

Learning

Decision-Making

Education

Bachelor's degree in Marketing, Communications, or related business field

5 years of Digital Marketing or Email Marketing experience

Marketing Cloud certifications

HTML & CSS knowledge

Tools

HTML

CSS

Mailchimp

ExactTarget/Marketing Cloud

Job description

SPECIALIST II, COMMUNICATIONS

Specific Job Summary By adhering to MVW service standards, the Marketing, Sales & Service Communication Specialist II will be responsible for building, testing, and optimizing communications (emails, landing pages, text, etc.) across multiple departments and brands for Marriott Vacations Worldwide. This will be achieved by partnering with the Director of Communication Services and internal partners to create new campaigns, refine existing content, and deliver communications (emails, texts or any assigned media) that increase customer engagement and reach.

Specific Expected Contributions Resort Wide

• Consistently follow company service standards at all times.
• Follow all company and department policies and procedures.
• Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.
• Adhere to attendance policy and report to workstation at scheduled start time.
• Propose ideas or find ways to improve services, systems, and/or procedures.

Department

• Work closely with the Associate Director, Communication Services to develop and test content for building new and optimizing existing communications programs - emails, landing pages, texts, etc.
• Perform QA on development work including verifying copy, design, and functionality match campaign specifications.
• Perform testing for dynamic content and personalization based on data quality and audience attributes.
• Partner with internal/external teams to create and proof communication design, channel and copy.
• Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
• Develop email content in accordance with CAN-SPAM guidelines.
• Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
• Regular reporting of campaign performance and recommendations for improvement.
• Stay current with email marketing industry trends.
• Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
• Perform all other duties as assigned.

Specific Candidate Profile Education

• Bachelor's degree in Marketing, Communications, or related business field or five (5) years of Digital Marketing or Email Marketing experience.
• Marketing Cloud certifications is a plus.
• Experience with HTML and CSS is a plus.

Experience

• 3-5 years of experience implementing communications using Salesforce Marketing Cloud - including requirements gathering, design, testing, support and deployment.
• Strong knowledge of ESPs such as Mailchimp, ExactTarget/Marketing Cloud or other marketing automation platforms.

Skills/Attributes

• Administration
• Maintaining Confidentiality
• Analytical Skills
• Computer Skills
• Learning
• Decision-Making

Communications

• Good written and verbal communication skills
• Listening English Language Proficiency
• Applied Reading
• Writing
• Telephone Etiquette Skills
• Computer Skills
• Strong Microsoft Office Skills

Interpersonal Skills

• Diversity Relations
• Interpersonal Skills
• Teamwork

Organization

• Multi-Tasking
• Time Management
• Detail Orientation
• Planning and Organizing

Personal Attributes

• Integrity
• Dependability
• Positive Demeanor
• Presentation
• Stress Tolerance
• Adaptability/Flexibility
• Initiative

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

Where meaningful moments are made together. Our associates want more than fulfilling work. Like our Owners, Members and guests around the world, they want fulfilling lives. Vacations expand our world to new places, new possibilities, new connections. Along the way, they help us discover our best selves. Great vacations are the embodiment of a life, fulfilled.

Marriott Vacations Worldwide (NYSE: VAC) is a leading global vacation company. While our numbers tell some of the story, the heart of our success comes from the quality - and exceptional longevity - of our relationships with our associates and customers. Join us on our journey. FOR A LIFE FULFILLED. Creating vacations that move you.

20,000+ Associates worldwide Vacation Ownership 7 Iconic Brands Approximately 120 Vacation Ownership Resorts 700,000+ Owner families 90%+ Guest satisfaction score Exchange & Third-Party Management More than 3,200 affiliated resorts in over 90 countries and territories Approximately 1.6 million exchange network members