Email Automation Specialist

OuterBox; United States; On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

And more!

Job summary

OuterBox is seeking a Marketing Automation Engineer to design and implement advanced customer workflows, drive lifecycle segmentation, and ensure KPI-driven performance. You will collaborate with stakeholders to align automation strategies with campaign goals, while maintaining data models and compliant practices for robust, personalized experiences.

Ideal candidates bring 4+ years in marketing automation, proficiency in Salesforce Marketing Cloud (AMPscript), SQL, HTML/CSS, and a strong grasp

Qualifications

• 4+ years of experience in marketing automation or related roles.
• At least 3 years in Salesforce Marketing Cloud Engagement (MCE) and AMPscript.
• Experience with relational databases and SQL.
• Working knowledge of HTML/CSS for drag-and-drop email builds.
• Strong communication, problem-solving, attention to detail, and time management.
• Up-to-date with email marketing and automation trends.

Responsibilities

• Design and implement automation workflows for personalized customer experiences.
• Plan lifecycle touchpoints and audience segmentation strategies.
• Maintain stakeholder communications to align on automation goals.
• Monitor workflow performance and QA, optimizing as needed.
• Manage data models and dynamic content for campaigns and landing pages.
• Ensure compliance with data privacy and industry best practices.

Skills

Salesforce Marketing Cloud

AMPscript

SQL

HTML/CSS

Email marketing KPIs

Communication skills

Problem solving

Attention to detail

Time management

Job description

Job Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Automation Workflow Development: Design and implement sophisticated workflows that drive personalized customer experiences through complex triggers and various audience creation methods, from Salesforce entry events to querying relational databases with SQL.
• Lifecycle Touchpoint and Segmentation Planning: Collaborate with the team to ideate on customer lifecycle stages and segmentation strategies, contributing to a comprehensive audience engagement roadmap for clients.
• Stakeholder Communication: Maintain open and effective communication with team members and stakeholders to align on automation strategies, workflow objectives, and performance insights, ensuring all plans meet campaign goals and marketing objectives.
• Performance Monitoring and Quality Assurance: Continuously monitor the performance of all active workflows and automations to ensure quality and effectiveness, and make optimization recommendations as necessary.
• Data Management and Dynamic Content: Maintain robust data models and attribute definitions, enabling scalable audience segmentation and supporting dynamic content personalization for campaigns and landing pages.
• Compliance and Best Practices Adherence: Ensure all automated marketing practices comply with legal standards and industry best practices, maintaining a focus on data privacy and system reliability.
• Additional duties, as assigned

Requirements

• 4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
• 3+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript
• Experience with relational databases and SQL
• Working knowledge of HTML / CSS to complement drag-and-drop email builds
• Proficient understanding of email marketing and KPIs
• Strong communication skills (written, verbal, as well as visually through diagrams and concepts)
• Excellent problem-solving skills to create innovative solutions to complex problems
• Attention to detail and time management skills
• Actively stays up to date with the latest trends in email marketing and automation.

Nice to have

• Additional experience in other Email Service Platforms (ESP) such as Klaviyo, ActiveCampaign, SharpSpring
• Knowledgeable about cross-inbox & cross-device compatibility
• Understanding of email authentication protocols
• Good grasp of web analytics, experience with Google Analytics

Empowering your journey through every stage of growth—so you can do your best work and live your best life.

Boxer Benefits

Exceptional teams deserve exceptional support. Our employee benefits package includes generous paid time off, healthcare coverage, retirement savings options, professional development opportunities, and additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.

• Health Insurance
• 401(k) & Retirement Savings
• Generous Paid Time Off
• Flexible Scheduling
• Remote-First Culture
• Professional Development
• Employee Referral Program
• And more!

Salary Description: $70,000 - $85,000

Our Company Values

Great results don’t happen by chance. They come from talented people working together with shared expectations, mutual respect, and a commitment to doing what’s right.

At OuterBox, our values guide how we approach our work, support our teammates, and serve our clients. They influence the decisions we make every day and help create a culture where people can do meaningful work, build lasting relationships, and grow throughout their careers.

Growth At OuterBox

We believe growth is oxygen—for our clients, our company, and our people. That’s why we’re committed to helping every teammate reach their next stage of growth.

Every person joins OuterBox with different experiences, ambitions, and career goals. We believe great leaders meet people where they are, providing the support, resources, and opportunities needed to grow professionally, develop new skills, and build a rewarding career.

Whether you’re looking to deepen your expertise, take on new challenges, or grow into leadership, you’ll find a team invested in helping you get there.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

Must be located in the USA.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.

OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.