Paid Media Strategist

OuterBox; United States; On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health Insurance

401(k) & Retirement Savings

Generous Paid Time Off

Flexible Scheduling

Remote-First Culture

Professional Development

Employee Referral Program

Job summary

OuterBox, a remote-first agency based in the United States, is seeking a Paid Media Strategist for its Professionals team. You will design and execute PPC campaigns across Google Ads, Microsoft Ads, and social channels to drive qualified leads and sales.

You’ll lead strategy sessions, report performance, and advise clients on optimization opportunities. The role emphasizes data-driven decision making, cross-team collaboration, and continuous improvement of paid media programs.

Qualifications

• 2-4 years of paid search experience in Google Ads, Bing Ads
• Experience at a digital marketing agency with client-facing experience
• Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
• Experience in Google Analytics and Looker Studio
• Strong communication and organizational skills
• Customer service experience managing client relationships

Responsibilities

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
• Lead planning sessions and present strategic roadmaps aligned with client KPIs
• Measure and report on campaign performance with actionable recommendations
• Collaborate with teams to align marketing strategies with client goals
• Conduct competitor and audience analysis to inform campaigns
• Develop and execute A/B testing to optimize campaigns
• Manage paid media budget and end-to-end campaign implementation

Skills

Paid search

Agency experience

Analytical thinking

Communication skills

Strategic planning

Tools

Google Ads

Bing Ads

Google Shopping

LinkedIn Ads

Meta Ads

Looker Studio

Google Analytics

Job description

OuterBox is seeking a talented Paid Media Strategist for our Professionals team to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads (and/or sales) for their clients. If you’re ready to take your career to the next level and join an award-winning agency - this job is for you!

This role is fully remote, based in the United States.

What You Get To Do Every Day:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports that clearly communicate performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to address concerns proactively.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.
• Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals.
• Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies.
• Work flexibly in a dynamic environment, demonstrating creativity and adaptability.
• Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives.
• Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes.
• Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance.
• Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines.
• Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.
• Other duties, as assigned.

This is a remote work opportunity with limited travel obligations, which requires demonstrating a level of dedication and commitment to being self-driven and accountable.

Requirements

• 2-4 years of paid search experience in Google Ads, Bing Ads
• Experience at a digital marketing agency with client-facing experience
• Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
• Experience in Google Analytics and Looker Studio
• Critical thinking, problem-solving, and troubleshooting skills
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Customer service experience where you managed client relationships or had an influence on customer experience
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Consultative, analytical background through agency or client freelance contracts.
• Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness

Empowering your journey through every stage of growth—so you can do your best work and live your best life.

Boxer Benefits

Exceptional teams deserve exceptional support. Our employee benefits package includes generous paid time off, healthcare coverage, retirement savings options, professional development opportunities, and additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home.

• Health Insurance
• 401(k) & Retirement Savings
• Generous Paid Time Off
• Flexible Scheduling
• Remote-First Culture
• Professional Development
• Employee Referral Program
• And more!

Salary Description: $65,000 - $80,000

Our Company Values

Great results don’t happen by chance. They come from talented people working together with shared expectations, mutual respect, and a commitment to doing what’s right.

At OuterBox, our values guide how we approach our work, support our teammates, and serve our clients. They influence the decisions we make every day and help create a culture where people can do meaningful work, build lasting relationships, and grow throughout their careers.

Growth At OuterBox

We believe growth is oxygen—for our clients, our company, and our people. That’s why we’re committed to helping every teammate reach their next stage of growth.

Every person joins OuterBox with different experiences, ambitions, and career goals. We believe great leaders meet people where they are, providing the support, resources, and opportunities needed to grow professionally, develop new skills, and build a rewarding career.

Whether you’re looking to deepen your expertise, take on new challenges, or grow into leadership, you’ll find a team invested in helping you get there.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

Must be located in the USA.

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.

OuterBox may use AI-assisted tools to support the hiring process. Human review is involved in all employment decisions.