Education Vertical Marketing Leader — Remote

Lenovo

North Carolina

On-site

USD 120,000 - 180,000

Full time

10 days ago

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Job summary

Lenovo is seeking a Sr. Education Vertical Marketing Manager to lead strategic education marketing for K-12 and higher education sectors.

You will translate market needs into compelling positioning, campaigns, sales enablement, and thought leadership that drive growth across the education vertical. The role requires deep knowledge of the education technology landscape, including AI adoption, digital equity, cybersecurity, and campus IT modernization, with a focus on creating integrated

Qualifications

Bachelor's degree in marketing, business, or related field.
10+ years of B2B marketing experience.
Experience in education technology or public sector preferred.
Ability to translate complex technology solutions into clear messaging.
Strong writing, storytelling, and communication skills.
Analytical mindset with data-driven approach.

Responsibilities

Lead education marketing planning and strategy.
Develop and execute education vertical marketing strategy for K-12 and higher education.
Monitor market trends, buyer needs, and competitive activity.
Lead customer, partner, and market listening initiatives.
Define messaging and positioning for Lenovo education solutions.
Collaborate with product, sales, services, and regional teams.
Create compelling content and campaigns for education decision-makers.
Support demand generation, portfolio storytelling, events, and thought leadership.
Build sales enablement materials to articulate Lenovo value in education.
Measure marketing performance and refine programs.