Education & Research Marketing Lead for Universities

Constructor Labs; United States; Remote; USD 79,000 - 124,000; Full time

Job summary

Constructor Labs, the research arm of Constructor Group, is seeking a Marketing Manager to lead positioning, messaging and demand generation for its education and research services in a global, enterprise-focused environment.

You will own the marketing plan, manage a cross-functional team and coordinate with researchers, BD and leadership to align marketing with commercial and research priorities. Fluency in English and a strong background in B2B marketing are essential.

Qualifications

• Solid B2B marketing experience in research, higher education, EdTech or a related environment.
• A background in science or research: you understand how universities and scientists work, how research projects and publications come about and why they matter.
• Proven experience with account‑based marketing, ideally selling services to universities or enterprises with long, multi‑stakeholder sales cycles.
• A track record of personally executing demand generation campaigns and contributing to pipeline growth.
• Hands‑on experience across key channels: performance marketing, websites (CMS, landing pages, basic SEO) and social media, enough to speak the same language as specialists and make basic changes yourself.
• Hands‑on experience with Salesforce as a marketing user (required).
• Experience owning a marketing plan and budget end to end.
• Strong writing skills and the ability to translate complex research and education services into clear, persuasive messaging.
• Strong market research and analytical skills, including competitor benchmarking, KPI setting and reporting.
• Good understanding of the higher‑education, scientific and industry events landscape and how to assess speaking, partnership and sponsorship opportunities.
• Ownership mindset: you prioritise, take responsibility for deliverables and drive projects from planning through execution.
• Ability to work effectively in a matrix organisation with a shared team and diverse stakeholders.
• Fluent English (written and spoken) for an international environment.
• University degree; a PhD or other postgraduate research experience is a strong plus.

Responsibilities

• Positioning, Messaging & Market Insight: Own the positioning and messaging for each Constructor Labs service line, tailored to university leadership and to enterprise L&D, HR and R&D decision-makers.
• Turn research and education offerings into clear value propositions and sales materials: presentations, one-pagers, website copy and case studies (e.g. JetBrains, Acronis).
• Run market analysis of the higher-education, EdTech and research landscape: benchmark competitors and comparable providers, follow rankings, funding and policy trends, and identify new opportunities.
• Keep messaging consistent across all channels and materials used by business development and leadership.
• Account-Based Marketing & Demand Generation: Build and run account‑based marketing programmes for priority university and enterprise accounts together with business development: account selection, research, tailored messaging and multi‑channel plays.
• Plan and execute campaigns that generate qualified leads and build the funnel from initial awareness through lead capture and handover to business development.
• Work hands‑on across channels (performance, website, LinkedIn and other social media, email) and test new ones to reach decision‑makers at universities, research institutions and enterprises.
• Use Salesforce independently as a marketing user: manage campaigns, switch email journeys on and off or adjust them, and build basic reports.
• Identify and evaluate higher‑education, scientific and industry events where Constructor Labs should take part as speaker, partner or sponsor, and coordinate participation with the events and PR teams.
• Success Metrics and KPIs: pipeline generated, qualified leads and engagement from target accounts, conversion rates, return on events.
• Planning, Budget & Orchestration: Own the marketing plan and budget for Constructor Labs: allocate and control spend and take responsibility for the results.
• Orchestrate the shared marketing team (performance, web, social, CRM, design, PR and events): set priorities, briefs, timelines and deliverables, and deliver part of the work yourself.
• Act as the single point of contact for all marketing topics, working closely with researchers, business development and leadership to align marketing with commercial and research priorities.
• Set goals, targets and KPIs; track performance and report regularly to leadership.
• Accountability: plan delivered on time and within budget, KPI targets met, quality of collaboration with the shared team.

Skills

B2B marketing

Account-based marketing

Salesforce

Market research

Writing skills

Budget management

Cross-functional collaboration

English fluency

Education

University degree

PhD or postgraduate research

Tools

Salesforce

CRM / marketing automation tools

Job description

Constructor Labs, the research arm of Constructor Group, is seeking a Marketing Manager to lead positioning, messaging and demand generation for its education and research services in a global, enterprise-focused environment.

You will own the marketing plan, manage a cross-functional team and coordinate with researchers, BD and leadership to align marketing with commercial and research priorities. Fluency in English and a strong background in B2B marketing are essential.